Despite recent declines in the consumer confidence index, a new Maritz Poll reports good news for industries associated with holiday travel…
Despite recent declines in the consumer confidence index, a new Maritz Poll reports good news for industries associated with holiday travel. The new poll shows that Americans planning to travel over the holidays are going to spend at least 25 percent more than theydid last year.
According to the poll, the median amount travelers plan to spend this year on travel for one of the winter holidays, including Thanksgiving, is $500 compared to only $400 in 2003. The number of Americans who actually plan to travel is one-in-four (25 percent), which is consistent with a similar Maritz Poll conducted last year.
The data findings indicate that travelers are spending more money in a variety of ways, specifically, 39 percent intend to travel by air over at least one of the holidays, compared to only 29 percent in 2003. The amount travelers plan to spend on alternative lodging is an average of $126 per night, which is higher than the 2003 average of $96 per night.
While an increase in travel costs, such as gas prices and hotel rates, will make holiday travel cost more, there also seems to be more discretionary money to fly rather than drive, or to stay at better hotels, explained Rick Garlick, Ph.D., director of strategic consulting for Maritz Research Hospitality Group.
The Maritz Poll data indicates that travelers are spending more money across the board for at least one of the winter holidays:
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.  26/04/2024
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