Mr. Morris joins the organization at the launch of a new brand and supporting campaign, where he is a natural fit.
WEST HOLLYWOOD, CALIF. – Jeffrey Morris, a 25-year creative advertising and marketing strategist in the greater Los Angeles area, has been named the Chief Marketing Officer for Visit West Hollywood, the city's tourism organization.
Mr. Morris joins the organization at the launch of a new brand and supporting campaign, where he is a natural fit. He has built brands for leaders in the sectors of tourism and travel, retail, sports, restaurants and entertainment. He created marketing programs for Universal Studios Hollywood, DreamWorks Animation, The Los Angeles Times, Cirque du Soleil, Kroger Supermarkets, Ketel One Vodka, Los Angeles Clippers Professional Basketball team, and restaurants such as IHOP and Marie Callender's – for which he won Addy's, Telly's and an Effie Award – the industry's highest recognition for advertising effectiveness.
In 2015, Mr. Morris managed the strategic and creative implementation of Los Angeles' popular and successful "What's your LA Story" campaign. The effort was developed for the Los Angeles Tourism and Convention Board. The campaign was the most successful to date for the tourism organization, and was recognized by Expedia as a "Top Digital Campaign", along with other accolades.
Most recently, Mr. Morris was the Founder and Chief Management Supervisor for Strategy + Craft, a 'Modern Marketing Partner' providing creative digital and traditional marketing solutions to brand partners through collaborate efforts with strategists, designers and content creators.
Prior to his role at Strategy + Craft, Mr. Morris spent more than 20 years as a partner at HEILBrice Marketing Communications in Newport Beach, serving in the role of President for 11 years. It was there that for more than 10 seasons, Morris led the Account and Creative teams to develop all of the advertising and marketing efforts for the Los Angeles Clippers
In his new role, he will direct Visit West Hollywood's marketing effort supporting 16 hotels, two motels, two hotels nearing completion, a third new hotel opening in 2018, as well as the Sunset Strip and the West Hollywood Design District Business Improvement Districts.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
