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Women’s empowerment ‘Centre Stage’ of tourism’s restart

The shared progress being made in putting women’s empowerment ‘centre stage’ of tourism’s restart has been presented at the World Travel Market in London.

With the pandemic having made clear the extent to which women and girls everywhere are disproportionately affected by crisis, UNWTO partnered with the German Federal Ministry for Economic Cooperation and Development (BMZ), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and UN Women to put gender equality at the heart of recovery plans. The Center Stage project was piloted in four countries – Costa Rica, Dominican Republic, Jordan and Mexico – bringing on board both governments and businesses as well as NGOs and community associations.  

As part of the initiative, UNWTO conducted a survey on the impact of COVID-19 on tourism employment. The research found that, between March 2020 and September 2021, women in tourism were:

  • 3% more likely to lose their job, 8% more likely to have a pay cut and 8% more likely to have reduced working hours in Costa Rica.
  • 5% more likely to lose their job, 2% more likely to have reduced working hours and 12% more likely to have a pay cut in the Dominican Republic.
  • 4% more likely to lose their job, 8% less likely to have a pay rise and 20% more likely to pay someone to look after their dependents in Jordan.
  • 3% more likely to lose their job, 8% more likely to have a pay cut and 3% more likely to take time off to care for their dependents in Mexico.

UNWTO’s pioneering ‘Centre Stage’ project was designed to address this, working with 3 governments, 38 businesses and 13 civil society organizations to implement year-long gender action plans.

The project has produced the following results:

  • 702 businesses/entrepreneurs received gender-equality training
  • 712 people received in-person training
  • 526 women received a promotion
  • 100% of participating businesses strengthened sexual harassment prevention
  • 100% of participating businesses committed to ‘equal pay for work of equal value’
  • 1 hour online ‘Gender Equality in Tourism Training’ course on
  • Gender Mainstreaming Guidelines for the public sector
  • Gender Inclusive Strategy for tourism businesses
  • An awareness campaign at global scale about gender equality in tourism.

UNWTO Secretary-General, Zurab Pololikashvili, said: “As we rethink the future of tourism, it must be one in which women and men are equally empowered to take the opportunities that the sector’s restart is bringing. The four pilot countries have led the way in putting gender-equality centre stage of their tourism recovery plans and UNWTO is committed to taking this work further and wider.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.