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Carnival Cruise Line and Effy Jewelry introduce new shoppping technology for Carnival Firenze’s debut

Carnival Cruises
Rendering shows first-at-sea technology that will be introduced on board Carnival Firenze inside the ship's Effy store.

Carnival Expands Effy Partnership Fleetwide and Further Elevates Shopping Experience

MIAMI – Carnival Cruise Line and Effy Jewelry are set to introduce first-at-sea technology on board Carnival Firenze when the ship launches later this month. Guests will have a fun, new way to shop the latest Effy designs with a digital kiosk that puts more than 100 rings at their fingertips.

To enhance the shopping experience, guests will use the new kiosk to browse through an extensive selection of rings to find what interests them and then instantly see how each piece will look on their hand. Once guests scan an image of their hand, the kiosk, through artificial reality technology, helps to quickly and easily “try on” rings virtually. Carnival Firenze will introduce this feature into the fleet, and guests will see the kiosk inside Effy spaces aboard additional ships soon.

“Showcasing Effy’s timeless pieces in this way, leveraging technology, creates a truly innovative and personal shopping experience for our guests. Our guests love Effy jewelry, and this new virtual component gives them the ability to quickly visualize how several perfectly sized pieces will look in a fraction of the time it might take to try on multiple items throughout the store. The kiosk puts beautiful designs right at their fingertips,” said Luis Terife, Carnival’s vice president of onboard guest commerce.

As the 27th ship in the fleet, Carnival Firenze’s debut from Long Beach, Calif. also marks the launch of the fleet’s 27th Effy Jewelry store, with the two brands recently completing a fleetwide expansion. In addition to new store installations, Carnival and Effy have also collaborated on other enhancements across the fleet. Last month, Carnival Vista returned to service, after a dry dock project, with an all-new, larger Effy store that offers guests a more elevated in-store experience. Similar upgrades are planned for other ships. For diamond enthusiasts, Carnival and Effy have worked together to create special VIP cruises.

“We are thrilled to launch our first digital kiosk on Carnival Firenze.  Our focus with this initiative was to create a fun interactive in-store experience that allow our customers to access product beyond the footprint of the store,” said Bobby Hematian, president of Effy Jewelry. “We are grateful to Carnival for the continuous support in cruise retail innovation. Our partnership, over the years, has been driven by a shared passion in travel, family, FUN and, of course, jewelry! I am excited to see how our teams partner in this next evolution of retail experiences!”

Carnival Firenze, inspired by the beautiful city of Florence, Italy, is the newest addition to the Carnival fleet and the second ship to feature Carnival Fun Italian Style. It will sail from Long Beach year-round beginning April 25, 2024, cruising to popular Mexican destinations and offering a variety of itinerary lengths.

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