Two-day virtual summit packed with keynote speakers, valued partners and how to leverage the latest marketing and technology tools.
FORT LAUDERDALE, FLA. – Dream Vacations’ and CruiseOne’s first-ever Marketing and Technology (MarTech) Summit, which fuses exciting marketing initiatives and advanced technology solutions, is an evolution and transformation of the company’s successful Marketing Summits in 2022 and 2023. The home-based travel agency franchise secured an impressive lineup of keynote speakers, supplier partners and seasoned headquarters staff to educate participants on how to incorporate the latest marketing and technology strategies into their businesses. The incredible array featured Margie Jordan on social media marketing, Google advertising with Pamela Starr and LinkedIn Learning’s number one trainer on Artificial Intelligence (AI), Dave Birss.
“Our summit is jam-packed with cutting-edge solutions for our advisors to discover the latest trends in generating leads, customer engagement, and leveraging our trailblazing technology to create efficiencies in day-to-day business operations,” said Alicia Linden, Vice President of Marketing for Dream Vacations and CruiseOne. “Marketing and technology work in tandem and we felt it was fitting to combine both of these disciplines into a summit early in the year so advisors can immediately implement the strategies and best practices they learned right into their business plans.”
Travel advisors were able to access an all-star assortment of talent with respected and renown keynote speakers. The AI session in particular garnered plenty of attention due to the phenomenon producing so much noise since storming onto the scene. The award-winning author and popular AI instructor, Dave Birss, provided a new perspective on how to navigate the uncharted waters of generative AI as well as how to utilize the powerful tool. In addition to the game-changing AI session, Margie Jordan and Pamela Starr offered excellent insights into how small business owners could take their game to the next level through topics like what’s trending on social media and how to easily set-up Google advertising campaigns.
Dream Vacations/CruiseOne is committed to staying at the forefront of technology and recently announced that its parent company, World Travel Holdings, is making a multi-million dollar technology investment in this division. The headquarters staff unveiled the latest strides in ecommerce and website enhancements for the network and presented how it is leveraging technology to create efficiency and customized solutions. Participants also learned how these technology tools can help streamline business operations. Ultimately, these measures will save agents time and will have a transformative impact on the sales process.
“It was wonderful to see the engagement we saw between attendees and our speakers,” said Sandi Szalay, Vice President of Information Technology for Dream Vacations and CruiseOne. “There’s a lot of excitement and enthusiasm when agents discover how one of the tools we provide can help bolster their efforts. I can’t wait to see what they’re able to accomplish.”
MarTech and industry learning never stops for the Dream Vacations and CruiseOne network. The Training and Events team announced the three dates for in-person and new virtual Business Intensive Training Classes. The first in-person class curated for business leaders to hone their skills takes place in late February. The events continue with Dream Vacations heading west to San Diego, Calif. in late March for a two-day regional training.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
