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Total solar eclipse set to create a path of bright spots for US hotel businesses, finds SiteMinder

SiteMinder

Dallas-Forth Worth-Arlington is the largest metropolitan area on the narrow path traced by the total solar eclipse and according to SiteMinder’s figures, total arrivals at Dallas hotels on April 7 and 8 are up 60.71%.

DALLAS, TX – US cities on the path of Monday’s total solar eclipse experience an influx of visitors yesterday, 7 April and today, Monday, 8 April, reveals data from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels.

One standout performer is Evansville in Indiana, where hotels are set to witness a more than fivefold increase in arrivals (505%) over the two dates, compared to the same period last year. Reflecting this surge in demand, SiteMinder’s figures show that the average cost of a hotel room in the city will be up 48.7% for the two dates in question, from $224.73 last year to $334.18 this year.

SiteMinder’s data also reveals strong numbers in Buffalo, New York, with hotel arrivals for this coming Sunday and Monday rising to almost three times higher (276%) than those the city saw for the same dates last year. Room rates increased correspondingly, by 92.77%, from $161.56 last year to $311.44 this year.

Dallas-Forth Worth-Arlington, the largest metropolitan area on the narrow path traced by the total solar eclipse, will also enjoy a two-day bonanza. According to SiteMinder’s figures, total arrivals at Dallas hotels on April 7 and 8 are up 60.71%, compared to the same period in 2023. The average room rate has increased in line with this, by 17.77%, for the two dates.

The figures from SiteMinder also reveal the great anticipation which has built up around the total solar eclipse event, with the lead time on hotel bookings in Buffalo increasing by a staggering 482.16% year-on-year, to over 130 days. Dallas has witnessed a similar year-on-year increase of 342.54%, from 35 days in 2023 to 154 days this year.

Jason Lugo

Jason Lugo, Market Vice President for the Americas at SiteMinder.

Jason Lugo, Market Vice President for the Americas at SiteMinder, says, “Events such as the upcoming total solar eclipse provide an opportunity for hotels to bring in critical revenue by capitalizing on surges in demand. They have already done the first part, which is ensuring their visibility to eclipse-chasers and securing their bookings. Additionally, they have employed clever, dynamic revenue management strategies to ensure their prices reflect the demand.”

Adds Lugo: “With their guests now due to arrive, it is time for hotels to take the next important step of offering a frictionless and personalized guest experience. This will maximize their opportunities to upsell to today’s experience-led, deal-hungry travelers, thereby further increasing their revenue.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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