Booking.com top eTravel Benchmark study for record fifth consecutive time thanks to the sites leading personalisation strategy. TUI Group's Thomson
Mobile first impressions and design and usability have seen an increase in overall satisfaction wave on wave. Detailed analysis reveals
Mobile search and search results have seen a significant increase in overall satisfaction wave on wave. Detailed analysis reveals that
Booking.com's multichannel digital experience out ranked all other brands for their first impressions search and results, booking process, and design