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Boostly and OwnerRez announce partnership to drive Book Direct movement forward 


The partnership also grants OwnerRez customers access to Boostly Academy, a CPD-accredited marketing program with over 80 hours of training, equipping hosts with the knowledge and tools needed to scale their businesses.

UK – Boostly has announced a strategic partnership with OwnerRez, giving thousands of vacation rental owners the opportunity to increase their direct bookings and maximize revenue.

Hosts and property managers using OwnerRez’s vacation rental software can now effortlessly sync real-time property listings, pricing, and availability with Boostly’s custom-designed direct booking websites, giving property owners their own ‘mini OTA’ website. All Boostly websites have ChatGPT embedded, empowering hosts to create website copy, listings, and content in minutes.

The announcement aligns perfectly with this week’s Book Direct day and comes as there are notable industry shifts, including Airbnb’s introduction of a new 2% fee for bookings in different currencies. This supports the importance of Boostly’s mission to maximize profits through direct bookings and reduce reliance on OTAs. Last year alone, the company reported an astounding £50m in direct bookings for its clients in 2023 – something the direct powerhouse aims to double this year.


With a focus on innovation and customer-centric solutions, OwnerRez offers an all-encompassing platform that supports channel management, customer relationship management (CRM), property management (PM), accounting, messaging, and website creation.

Mark Simpson, Founder of Boostly, said: “As the industry navigates through changes like the recent fee adjustments by Airbnb, our mission remains: to equip property owners with the tools and knowledge they need to reclaim control from OTAs, boost their profits, and transform the guest booking experience. Partnering with OwnerRez was a no-brainer for us, and marks yet another milestone in our objective to reshape the future of direct bookings. By combining Boostly’s website solutions and educational resources with OwnerRez’s robust property management tools, we’re putting property managers back in the driving seat.”

Paul Hall, Head of Partnerships and Marketing at OwnerRez, said: “We are ecstatic to partner with Boostly to offer custom website services that utilize our integrated site API. Unlike other website design companies, Boostly focuses on the short-term rental space and knows how to set you up for long-term success. Both OwnerRez and Boostly believe strongly in promoting the #DirectBooking movement, and we are so excited to see the positive impact this partnership will have for our users!”

Launched in 2016, Boostly has built over 1,500 WordPress websites and helped over 2,500 operators scale their business to date. It now generates an average of £81k ROI per website annually for its customers, who are educated with personalised coaching and CPD-accredited training videos to achieve a minimum of 65% direct bookings.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.