Byway has added at-a-glance carbon pricing to its trips, with air and car travel comparisons, making visible the carbon savings of travelling overland vs. flying.
LONDON – Flight-free travel company, Byway, dedicated to making sustainable travel simple, has released a new carbon labelling feature to give its customers more visibility into the CO2 impacts of their overland holidays by train, bus and ferry.
Data from a recent survey, conducted by Byway and OnePoll, showed that 42% of UK holidaymakers are looking to find alternatives to flying in order to reduce their carbon footprint. This rises to 65% for Londoners, and 61% for Gen Z travellers. As UK holidaymakers become more concerned about the carbon footprint of their travel habits, Byway’s new feature will empower them to make choices based on carbon and increase visibility into how individual actions add up.
Byway’s carbon prices include the carbon cost of all transport and accommodation and show a comparison with the carbon emissions of flight-based travel over a similar distance.
“We’ve launched carbon labelling to allow our customers to weigh carbon costs as readily as monetary ones when choosing holidays. Our at-a-glance flight-comparison feature shows the scale of the carbon savings made by choosing flight-free for specific trips (-82% for a Scottish weekend; -80% for one week in Spain; -82% for two weeks in Croatia) and we hope it will inspire more people to swap flight-based holidays for joyful multi-stop overland journeys.” says Cat Jones, Founder and CEO, Byway.
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