This year, Host Agency Reviews has expanded the report scope to include the latest data on technology use and host agency relationships in addition to examining current income, fee, and demographic trends.
MINNEAPOLIS – Host Agency Reviews recently published its annual Hosted Travel Advisor, 2023 Report. The 70+ page report includes data from 1,700+ hosted advisors, looking at the latest trends among that distribution channel.
Despite lingering pandemic impact (23% of hosted advisors reported their 2022 sales had not yet recovered to pre-pandemic levels), hosted travel advisors are accelerating past a recovery mindset.
“By all accounts, there is more opportunity for advisors right now than I’ve ever seen in my entire 30-plus years in the travel business,” said Perry Lungmus, VP of Luxury at Travel Leaders. “Travel sales continue to be very strong; supplier pricing and advisor commissions trends are great.”
Indeed, Host Agency Reviews’ report reflects this rebound. Average income increased 42% over 2021 income. Earnings for the newest advisors* were a quarter of their more experienced peers**, which was fourteen points higher than last year’s results.
- Here’s a few other key takeaways:
- Average annual income for all experienced hosted advisors was $47,179
- 49% of hosted advisors charged a fee
- 34% of all hosted advisors were new-to-industry (<3 years experience)
- 54 was the median age and 5 was the median years of industry experience for hosted advisors
- Ocean cruise was the most popular product sold
“Hosted advisors are a difficult segment to track. The fragmented nature of the hosted sector makes them underrepresented in conventional third-party sources such as the Bureau of Labor and Statistics or even traditional industry reports,” said Steph Lee, founder of Host Agency Reviews. “With robust participation and support, we explore uncharted territory when it comes to hosted advisor trends. Advisors are generous in the time they invest in taking our comprehensive survey, and the depth of our report—70+ pages—is a reflection of their time investment! Professionals from all sectors can benefit from the data, whether they’re a solo advisor, large agency owner, supplier, DMC or DMO, travel tech company, or a host agency or consortium.”
*Hosted advisors with fewer than 3 years of industry experience
**Hosted advisors who have 3+ years of experience
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
