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TUI providing platform for experiences across Spain & Andorra as Sercotel’s new Tours & Activities partner

Marine Treasures of Mallorca, the Posidonia Oceanica.

Seamless Technology: New Tours & Activities digital platform integrated with Sercotel technology ecosystem

TUI Group, one of the world’s leading tourism businesses, is the new Tours & Activities partner of Sercotel, a leading hotel chain with ninety-five 3 and 4-star hotels and apartments in key cities across Spain and Andorra. The partnership continues TUI’s strong and strategic growth in Tours & Activities, further consolidating its leading position as a partner for accommodation providers and Spanish businesses, while also highlighting the diversity of its product portfolio and quality of digital offering.


Barcelona, Homage to Miro

TUI is providing their state-of-the-art Tours & Activities digital platform, which has been integrated with the Sercotel website, complementing the accommodation offering and ensuring a seamless customer experience. Via the platform, customers can access hundreds of experiences across Spain and Andorra in all destinations where there are Sercotel properties, from Barcelona and Madrid to Gran Canaria or Málaga.

“At Sercotel we say, ‘Welcome to your best’ as we aim to give our clients the best possible experience during their trip, and through our partnership with TUI we are now able to offer them the best tours and activities to complement their stay at our hotels.” said Sercotel Chief Commercial Officer Bernardo Losada. “TUI provided a winning combination of great technology, strong compliance and superb products, including some amazing excursions available exclusively from TUI.”

A diverse portfolio of excursions, activities and attraction tickets are now available, such as a guided tour of Córdoba’s Medina-Azahara, an evening of stand-up paddle on Sevilla’s Guadalquivir River, tickets to Barcelona’s Moco Museum and many more. Furthermore, Sercotel is the first hotelier to offer the recently released premium and immersive National Geographic Day Tours, with customers able to book unique experiences including archaeologist-led exploration of the Guanches site in Gran Canaria, kayaking the coast of Mallorca with a marine biologist, and discovering Barcelona’s Joan Miro Foundation with an architect.


Gran Canaria Guanches Mysteries unearthed with an archaeologist.

“Excursions, activities and attraction tickets are the ideal products to complement a hotel stay, and I am thrilled that together with Sercotel we will be able to offer an even better overall travel experience for their customers.” said Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, the Tours & Activities division of TUI Group. “This partnership not only reinforces our position as the B2B partner of choice for Tours & Activities but demonstrates the quality of our product portfolio, including a selection of highly exclusive and unique experiences.”

TUI was selected as Tours & Activities partner for its extensive portfolio of high-quality products, and comprehensive coverage in Spain, including an array of experiences in both primary and secondary travel destinations. Furthermore, TUI was able to provide unique products, such as National Geographic Day Tours. Equally as important was the high standards of Health & Safety and sustainability, and a highly flexible and customisable digital platform solution that could be seamlessly integrated with Sercotel’s website and existing IT framework.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.