The World Leaders in Route Development for Airports – in partnership with RSA presented the results of new independently-commissioned research into the current climate and key trends in the air travel industry at the 4th Routes Europe in Prague. Over a hundred CEOs of the world’s airports were interviewed over the last month to find out about their current and proposed practices relating to marketing, route…
The World Leaders in Route Development for Airports – in partnership with RSA presented the results of new independently-commissioned research into the current climate and key trends in the air travel industry at the 4th Routes Europe in Prague.
Over a hundred CEOs of the world’s airports were interviewed over the last month to find out about their current and proposed practices relating to marketing, route development and passenger information. The results are compelling news for all stakeholders in the economic development of European regions as well everyone involved in the air transport sector. The presentation took place at the Hilton in Prague followed by a panel discussion involving journalists and delegates at the Routes Europe.
"What emerges very clearly from the research," said John Grant, ASM’s Managing Director, "is that no-one can afford to bury their heads in the sand in the current economic climate. With competition for routes fiercer than ever there is more at stake than ‘just airports’ – as important as they are to those of us in the business. The strategies chosen by airport CEOs and other stakeholders to develop viable air services have a direct bearing on the economic stability of entire geographical regions."
Despite the current global downturn there is now some confidence of a recovery in 18-24 months and route development is seen by many as absolutely critical to achieving that.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
