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Iceland launches Guðmundur 2.0 as it upgrades the world's first human search engine

Unprecedented demand paves way for new wave of features including 'Guðmundur Hangouts', as world embraces the human-powered search engine.

REYKJAVIK, ICELAND – Inspired By Iceland has announced the addition of a host of exciting new features to its unique internet service with a difference, Ask Guðmundur, the world’s first human search engine.

Guðmundur 2.0, the latest chapter from Inspired by Iceland’s year round tourism campaign, will see features including Guðmundur Hangouts, a series of one off, awe-inspiring, real time experiences added to its decidedly Icelandic and truly personable search engine service.

The seven bespoke, once-in-a-lifetime experiences will offer people the exclusive opportunity to hangout with one of Iceland’s special Guðmundur regional representatives, first introduced earlier this year as part of the Ask Guðmundur campaign. Each will give them a real life, behind the scenes authentic view of the seven regions of Iceland. The Hangouts, which will take place between the 25th September and the 31st November, will give tourists an insiders view of Iceland through a variety of incredible food, photography, adventure, culture, film, winter and sustainability based experiences.

Adventurous travellers can enter for their chance to secure a place at one of the seven exclusive events from today, via the Inspired By Iceland website.

Inga Hlin Palsdottir, Director, Tourism & Creative Industries at Promote Iceland said, “When we launched Ask Guðmundur, it was decidedly Icelandic and a truly personable service. It was so well received the world over that we decided to upgrade the service. Everyone knows Google Hangouts. And everyone likes to hang out. But it’s a lot more fun to hang out in person. With Guomundur Hangouts you get to actually hang out with our Guðmundurs and see Iceland through their eyes.”

Along with its new Hangout feature, Guðmundur will also receive a maps upgrade. Guðmundur Maps will provide an online tool for tourists featuring secret places and tips from Icelanders and other visitors from all over the world, as well as new videos and photo content collated from the #AskGuðmundur campaign.

In addition, later this month, Inspired by Iceland will trial its new Guðmundur Mobile feature with a live digital billboard featuring one of the seven regional Guðmundurs, who will answer questions live on the streets of Paris.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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