VisitBritain Online Shop is the official online retail store that launched by the national tourism bureau, which is used for providing all kinds of products that overseas visitors need to travel in Britain. By far, the online shop has already earned 11 million pounds and received 3.2 million visitors.
UK – The VisitBritain Online Shop is composed by 13 portals, editing in seven languages, i.e. English, Dutch, French, Italian, Spanish, German and Japanese, all of which are managed by particular teams in London office.
In order to provide the best products, the online shop is cooperating with many leading brands, including Merrill Lynch & Entertainment Group, Historic Royal Palaces and the National Trust, as well as various businesses and organizations such as travel agents, the National Transport Bureau and famous domestic destinations.
There are more than 150 kinds of products for tourists to choose from, which are able to meet the demands of various customers. The exclusive tours listed online range from Loch Ness, Highlands to Shard Plaza and the Alton Towers, while basic travel goods include Oyster Card, travel guidebooks, etc. Most important of all, the product categories could cover all the country such as the UK Rail Pass, attraction tickets, event tickets, souvenirs and all kinds of travel necessities.
VisitBritain online shop is able to do the delivery to customers in 58 countries worldwide with promise that they will receive the products before arriving in the UK. In that way, customers could get everything prepared and head off to a safe and enjoyable journey.
“VisitBritain Online Shop is a trustworthy website to overseas visitors. Last year, we had welcomed 3.2 million visitors, and the number is still rising” said Jaco Coetzee, Director of VisitBritain Retail Department, “Our full range of tickets save the tourists from queuing in every single attraction, and thus spend their time on the things they want to do – that is: Exploring Britain.” And for the future, Jaco indicated that “we are always looking to improve our e-commerce platform in order to increase revenue and enhance the customer experience.” And this could be a case for other national tourism organizations to reference.
