Leveraging its sophisticated mobile travel platform and extensive experience in the airline industry, MTT will deliver apps and mobile web under the LAN and TAM brands for their respective markets.
SANTIAGO, CHILE; SAO PAULO, BRAZIL and DUBLIN, IRELAND – Mobile Travel Technologies Ltd. (MTT), the pioneering mobile solutions provider for the airline industry, has signed a contract with LAN and TAM Airlines, both members of LATAM Airlines Group, one of the largest airline groups in the world, to develop their mobile apps for iPhone and Android as well as mobile web offering.
LATAM Airlines Group was formed in June 2012 following the merger of LAN Airlines and TAM Airlines, the leading carriers in Chile and Brazil respectively. The LATAM Airlines Group provides passenger services to over 135 destinations in 22 countries.
Leveraging its sophisticated mobile travel platform and extensive experience in the airline industry, MTT will deliver apps and mobile web under the LAN and TAM brands for their respective markets.
The app development for LAN and TAM will be prioritized and phased over the coming months based on what will meet the most immediate needs of its customers for the mobile channel, to ensure the best user experience and increased mobile engagement over time. MTT, LAN and TAM are committed to delivering the highest quality apps with key functionality rolled out in a logical manner and with a focus on great usability.
Eli Senerman, Senior VP Direct Channels for LATAM Airlines Group said “A key objective of the LATAM Airlines Group is to provide a superior travel experience for our passengers. Delivering a comprehensive, customer focused mobile channel is integral to this strategy as we continue to grow and meet the needs of our customers across the region and worldwide. We look forward to working with MTT, the pioneer in mobile solutions for the airline industry.”
Gerry Samuels, CEO of MTT said “We are delighted to announce that MTT has been selected by the prestigious LAN and TAM Airlines to deliver sophisticated mobile channels for the LATAM Airlines Group. As the airline group continues to grow, we as their mobile partner will support their expansion and customer needs with great mobile apps and mobile web solution. MTT will deliver an innovative mobile roadmap to LAN and TAM to ensure world class mobile airline services for its customers and we will also provide on-going consultancy to support the development of LATAM’s mobile strategy. The MTT team is honoured to work with one of the largest airlines in the world and we very much look forward to launching the first phases of the new LATAM Mobile platform.”
Together, LAN and TAM fly over 60 million passengers per year and they form part of the oneworld and Star Alliance airline networks respectively.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
