Launching on 27th December, the campaign will target three key consumer groups: families, 18-24 year olds and the over-55s.
Accord have recently been appointed by ABTA, the UK’s leading travel association, to help launch its nationwide ‘Travel with confidence’ campaign for 2015/16. The campaign will highlight the specific benefits of looking for the ABTA logo and encourage consumers to book with its Members.
Launching on 27th December, the campaign will target three key consumer groups: families, 18-24 year olds and the over-55s. The ‘Travel with confidence’ messaging and creative will be present in national media, including the Daily Telegraph and the Mail on Sunday, together with targeted online messages and inserts. An online giveaway will also support the campaign on abta.com.
ABTA’s Head of Brand and Business Development, Victoria Bacon, said: “Our ‘Travel with confidence’ message really underlines everything we do for consumers and this campaign will bring that to life at a pivotal time of year for holiday bookings. We already know that the ABTA brand enjoys strong public recognition – this campaign really aims to highlight why holidaymakers should ‘look for the logo’ and book with an ABTA Member as they navigate the busiest holiday sales period of the year.”
Accord’s COO Sally Winfield said: “Accord is proud to support ABTA’s ‘Travel with confidence’ campaign, particularly at a time when consumers need additional advice, guidance and reassurance. With our expertise in the travel industry, we will widen the reach of the campaign and raise awareness of the benefits of booking with ABTA Members”.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
