Future Trends Impacting the Exhibitions and Events Industry also addresses the impact of the economy not only within the U.S., but on a global scale as well. For example, a recent CEIR study predicted overall economic growth in the 3 percent to 4 percent range with attendee growth projected to be slower than exhibitor growth over the next three years.
LOS ANGELES – The International Association of Exhibitions and Events (IAEE) released an updated version of its white paper, Future Trends Impacting the Exhibitions and Events Industry, created by the IAEE Future Trends Task Force, chaired by Francis J. Friedman, President of Time & Place Strategies, Inc. Originally released in 2013, the report identifies and addresses major trends that will impact the exhibitions and events industry within the next three years.
“Trends that we reported in last year’s white paper are now maturing and appearing more consistently at exhibitions and events,” said Friedman. “We recommend referring to last year’s report for what is happening now, and using this updated version to prepare for what’s coming over the next three years.”
Friedman noted that one of the major updates in the 2014 edition addresses the area of data; mainly in the capturing, converting and use of data obtained from attendee on-site activities. The use of mobile apps, NFC (Near Field Communications), RFID badges and iBeacon to capture data are becoming more prevalent. Once the data has been captured, however, the challenge becomes organizing the data in a format that allows for maximum use of the information. The final step of the process then involves converting the data into tactical and strategic plans for future shows.
“Last year’s report predicted that Big Data would move down in scale for smaller marketers to use,” noted Friedman. “Now, we are beginning to see companies that provide BDaaS (Big Data as a Service) starting to become available to our industry in the near future.”
Future Trends Impacting the Exhibitions and Events Industry also addresses the impact of the economy not only within the U.S., but on a global scale as well. For example, a recent CEIR study predicted overall economic growth in the 3 percent to 4 percent range with attendee growth projected to be slower than exhibitor growth over the next three years.
“The Future Trends white paper is a wonderful resource for exhibitions and events professionals wanting to relate our industry’s business market to the overall global business market,” says IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “Show organizers in particular will want to take a look at how all this information can be used to maximize the overall experience for attendees at their event.”
IAEE Signs Agreements with Global Organizations to Expand Education and Membership Opportunities
Also, The International Association of Exhibitions and Events (IAEE) President & CEO David DuBois, CMP, CAE, FASAE, CTA announced the collaboration between IAEE and various international organizations that will expand IAEE’s education and membership offerings worldwide.
“It has been a very productive year in terms of IAEE’s efforts to grow on an international level,” says David DuBois. “IAEE is very proud of its CEM Learning Program and the growing roster of graduates around the world. IAEE’s focus on international cooperation is based on a mutual interest within the global exhibitions and events industry to have solid business practices that can be translated to any event in any part of the world.”
International growth is a key initiative in IAEE’s strategic plan. Membership outside of the United States grew 26% YoY from 2013. 28 countries were represented at the 2014 Expo! Expo!, a 20% increase over 2013.
During the Opening General Session on 9 December, IAEE entered into agreements with AFIDA, the Latin America Trade Shows Association, the Shanghai Convention & Exhibition Industry Association (SCEIA) and the Indian Exhibition Industry Association (IEIA) that will extend benefits in education, research, stats and general exposure for members of each respective organization.
Also signed during the 2014 Opening General Session were licensing agreements with leaders of organizations representing the Middle East and Thailand, expanding IAEE’s CEM Learning Program in those regions. Nasaafir is an organization based in Dubai that will operate the CEM Learning Program in the GCC (Gulf Cooperation Council) covering the United Arab Emirates, Oman, Saudi Arabia, Bahrain, Qatar and Kuwait. The Thailand Convention and Exhibition Bureau (TCEB) will operate the CEM Learning Program in the South-East Asia region including Thailand, Myanmar, Laos, Cambodia, Vietnam, Malaysia, Philippines, Indonesia, Brunei and East Timor.
The Certified in Exhibition Management (CEM) designation was created in 1975 to provide a professional designation for individuals in the exhibition industry. The designation was formed to raise professional standards and is recognized throughout the industry as the premier mark of professional achievement. The CEM Learning Program is currently offered in the United States, Brazil, Canada, China, Korea, Mexico, Portugal, Singapore, Spain and Taiwan. More than 2,200 active CEMs around the world make up the CEM Network which serves as a new channel for communication, ideas, thought leadership, industry recognition and promotion.
IAEE Announces 20 Under 30 Honorees
The International Association of Exhibitions and Events (IAEE) has selected the recipients of its 20 Under 30 awards program, which affords young professional exhibitions and events organizers, who may not be supported by their companies, the opportunity to attend Expo! Expo! IAEE’s Annual Meeting & Exhibition held 9-11 December in Los Angeles, Calif. The 20 Under 30 program provides education for professional growth in the exhibitions and events industry and helps program participants become better, more productive employees. It is sponsored by the Austin Convention and Visitors Bureau and Austin Convention Center.
“IAEE is proud to offer these rising stars the opportunity to experience all that Expo! Expo! has to offer,” says David DuBois. “Between the education sessions and networking opportunities these young professionals will engage in, they will have a full portfolio to develop over the coming year.”
In addition to receiving a complimentary full registration to Expo! Expo! IAEE’s Annual Meeting & Exhibition and lodging for three nights, honorees will be recognized throughout the annual meeting and formally at the IAEE Annual Networking Luncheon and Awards Presentation on Thursday, 11 December 2014. The following individuals were selected as this year’s 20 Under 30 program:
- Megan Becker, Marketing Manager, Electronic Retailing Association
- Megan Campbell, Manager of Exhibits & Promotions, SECO International
- Taylor Clark, CMP, Events Coordinator, International Facility Management Association
- Jackie Frett, Event Services Coordinator, SmithBucklin
- Anne Hebson, Operations Coordinator, Diversified Communications
- Jennifer Horenstein, Conference Experience Manager, MRA Services
- Sheldon Kaye, CEM, Operations Manager / IT Administrator, ConvExx
- Katie Lamb, Associate Conference Manager, Hanley Wood Exhibitions
- Alex Land, Account Executive, National Trade Productions
- Samantha Lee, Account Manager, mdg
- Tomel Lora, Sr., Account Executive, Emerald Expositions
- Amanda Maiorano, Digital Product Manager, eBusiness, Reed Exhibitions
- Mark Mayhew, Exhibits Coordinator, ASIS International
- Marissa Orr, Manager of Exhibits & Registration, American Association for Justice
- Amanda Padron, CTA, Community Development Specialist, dmg::events
- Janna Parham, CTSM, Marketing Director, VRMG
- Charlene Soucy, Marketing Director, Questex Media Group, LLC
- Kara Stahl, Tradeshow & Sponsorship Coordinator, National Restaurant Association
- Samantha Thompson, Coordinator, Exhibit Services and Operations, National Association of Broadcasters
- Juliana Yoon, Senior Analyst – Tradeshows Marketing, American Express OPEN.
Future Trends Impacting the Exhibitions and Events Industry 2014
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
