If someone decides to BOOK DIRECT, he/she always has an immediate and direct contact with the service provider. Thanks to this direct contact all specific and personal requests can be discussed and responded to directly in a confidential, and efficient manner. The direct relationship, like everywhere else in life, helps making the supplier – guest connection closer and more familiar.
BRUSSELS – HOTREC, the European umbrella association of hotels, restaurants and cafes launched a campaign ‘Book Direct’. It is a campaign to which any hotelier, restaurateur or other entrepreneur in the tourism sector may join voluntarily. The European hospitality industry recognises, that there are several ways to organise and book accommodation or other services when travelling. The different distribution and booking channels all have their advantages and benefits for both the consumers and the providers, therefore their diversity is enriching consumers’ choice and businesses’ opportunities.
The way to establish direct contact and to BOOK DIRECT has definitely its own merits as well.
If someone decides to BOOK DIRECT, he/she always has an immediate and direct contact with the service provider. Thanks to this direct contact all specific and personal requests can be discussed and responded to directly in a confidential, and efficient manner. The direct relationship, like everywhere else in life, helps making the supplier – guest connection closer and more familiar.
The direct contact also allows guests to receive first-hand information, when it comes to e.g. availability, specific requests, possibly available special offers or services and conditions.
There are several ways to BOOK DIRECT. The different contact possibilities are available on the providers’ own websites and other communication materials. Thus, anyone can choose the most suitable way for his/her purposes, be it the direct verbal communication over the phone, the direct contact by e-mail or through the establishment’s website, as well as the direct face to face contact over the ‘counter’.
All hoteliers, restaurateurs and other interested entrepreneurs wishing to participate in the campaign, can download the logo of the campaign for free through the site www.hotrec.eu/bookdirect. With the help of an online shop additional merchandising articles, like stickers, flyers, etc. are available to order.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
