Guy Deslandes is E-Commerce Sales Director at Collinson Latitude, part of Collinson Group. Guy is responsible for global pre-sales of iRedeem and for client and merchant relationships. He has over 25 years’ experience working in loyalty and partnerships. Guy originally joined the Collinson Group in 1994 as ICLP’s first account manager launching Alfursan for Saudi Arabian Airlines, the Middle East’s first loyalty programme. He then re-located to Dubai where as General Manager he established a new office and over a 4 year term was responsible for signing 10 clients and hiring over 40 staff. Upon his return to London Guy managed lifestyle clubs including IAPA and established new partnership and payment card enhancement businesses for the group. Originally a graduate trainee at Saatchi & Saatchi Guy also worked in marketing roles at Avis and Virgin Atlantic. He also spent three years working at Loylogic. Guy is passionate about sport and can be regularly found running and cycling in his spare time.
