Extensive strategic partnership includes joint advertising and merchandising initiatives to promote easyJet’s unique route network which connects Europe’s primary airports with great value fares and friendly service.
LONDON – easyJet and Skyscanner have signed a new long-term strategic partnership. The three-year deal continues the companies’ existing relationship, and will provide Skyscanner’s growing, highly engaged global audience of over 110m monthly users searching for flights with access to easyJet’s leading fares and network with its unrivalled, 1,000 strong European route network to more than 155 airports across 35 countries.
Beyond distribution, the partnership includes a variety of advanced advertising, merchandising and data intelligence initiatives which will run across all Skyscanner’s platforms. The initiatives include a range of innovative inspirational brand and performance advertising formats, providing travellers with the choice of flight-only and packages via easyJet holidays.
Commenting on the partnership, Sheelagh Mahoney, Head of Distribution and Channels at easyJet, said: “We are delighted to announce this new strategic partnership with Skyscanner. This collaboration allows us to continue to meet the strong demand for easyJet’s flights and holidays as well as help us to reach new customers globally who may not have experienced the brand before.
“With the largest network in leisure and beach destinations than any other airline in Europe this partnership will further the reach of our unique product offerings, easyJet Holidays and our virtual interline proposition Worldwide. We are looking forward to working together to serve our customers travelling in Europe, whether for leisure or business.”
Gavin Harris, Commercial Director, at Skyscanner commented: “easyJet has been one of Skyscanner’s leading European airline partners for several years, so we are extremely pleased to be extending our relationship. This long-term deal is much more than distribution, it is a strategic partnership that includes a wide array of advertising services and data products that we now offer to help our partners outperform the market, as well as continuing to provide travellers with the best content and fares available.”
At the start of 2024, Skyscanner saw record travel demand, outperforming the global flights market and was the fastest growing metasearch in 2023.*
Skyscanner continues to be a strategic partner for some of the biggest brands, airlines and DMOs in the world; working with companies from across the travel ecosystem including DMOs like Visit California to promote destinations, powering the next generation of AI travel tools such as Bing Chat and Layla, as well as helping airlines promote their unique offers via NDC and launch new routes based on data intelligence.
* Between the end of 2023 and the start of 2024, Skyscanner outperformed the global flights market, recording +16% growth in visitors compared to the wider market’s +3%. SimilarWeb data based on global flight sessions of tracked brands between 29th Dec -4th Jan. Analysis includes 272 tracked brands and 34 markets. Full list of markets and brands tracked available on request.
*Skyscanner was the fastest growing flight meta globally in 2023 (vs 2022). SimilarWeb data based on global flight sessions of tracked meta brands comparing FY23 to FY22. Analysis includes 272 tracked brands and 34 markets. Full list of markets and brands tracked available on request.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
