After New York and Miami, the campaign will debut in Chicago, a new North American destination
for the company’s 2024 Summer season.
ROME – ITA Airways continues to invest in its intercontinental network and launches the marketing campaign dedicated to the American market in the catchment areas of New York and Miami. It will be on air in the two cities until February 18th with the aim of supporting sales and raising awareness towards ITA Airways’ brand in North America, the first market in importance after Italy.
The campaign will debut in Chicago to promote the new direct Chicago O’Hare – Rome Fiumicino flight, operating from April 7th with 6 weekly frequencies (every day except Wednesdays) and becoming daily from June. Operations include departure from Chicago at 3:10 p.m. and arrival in Rome at 7:30 a.m. the following day. Return from Rome is scheduled at 9:20 a.m. with landing in Chicago at 1:10 p.m. local time. The new destination will be operated with the Airbus A330-900 and A330-200.
From a media perspective the campaign will have a multichannel distribution, with out-of-home digital locations of great impact and visibility, as well as a significant presence provided by connected TV and the web. Specifically, in Chicago, ITA Airways’ brand and the launch of the new direct flight will be promoted through the branding of a double-decker bus, the presence on the large video wall at Clarke-Lake station, and on several digital screens throughout the city.
The campaign will use the visual “A Sky full of Italy”, based on the communication platform launched a few months ago, and designed to emphasize the link between the best of Italy and ITA Airways’ services as well as to promote the concept that “when you look for Italy, you find ITA Airways”. To do so, the “search bar,” an iconic symbol, universally recognized as the place where people look for information, becomes a key and creative element. In fact, passengers can find on board ITA Airways aircraft “the Italy they are looking for, before they even touch the ground,” whether it is food, style, or design, and enjoy the full Italian experience, discovering Italy even before they land.
The United States is the main international market for ITA Airways and the most strategic after Italy, as well as the country with the largest number of citizens of Italian origin. In the current winter season, the company operates 43 weekly frequencies between the two countries. All the company’s flights allow passengers from North American destinations to fly on the airline’s entire network, thanks to the convenient connections available from the Rome Fiumicino hub.
With direct connections from New York, Miami, Boston, Los Angeles, Washington, and San Francisco to Rome Fiumicino, which add to those from Chicago and Toronto debuting in the upcoming summer season, ITA Airways aims to become the reference carrier between North America and Italy and, via Rome, to Europe and the Mediterranean.
Information on ITA Airways flights is available at ita-airways.com, through the Company’s contact center, travel agencies and airport ticket offices
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
