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Sabre and South African Airways sign new multi-year technology agreement

Airline to make all fares and inventory available in the Sabre travel marketplace

JOHANNESBURG, SOUTH AFRICA – Sabre Corporation and South African Airways have signed a new multi-year agreement to make the carrier’s airfares and inventory available in the Sabre global distribution system.

The agreement provides Sabre travel agencies and corporations globally with access to the airline’s full range of fares, schedules and availability including published fares sold through the airline’s own website and reservations offices.

“We have a long and successful partnership with South African Airways to market and sell their products and services, and to support their expansion and growth in new markets,” said Greg Webb, president, Sabre Travel Network. “South Africa is an important new market for Sabre and we are especially pleased to renew our agreement at a time we are seeing strong interest from the industry.”

Sylvain Bosc, chief commercial officer at South African Airways said: “Sabre is an important technology partner for us, which has been strengthened by their launch and growth in South Africa, and across the African continent. Sabre provides us with an easy and efficient way to market and sell our fares the way we want to, and continues to be a very valuable channel for reaching high-yielding corporate travelers.”

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, ancillary services, hotel rooms, rental cars, rail tickets and other types of travel, to more than 400,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, processing over $100 billion in estimated travel spend.

South African Airways joins all other major African and global carriers around the world in signing long-term airline distribution agreements with Sabre, including British Airways, Iberia, Egypt Air, Emirates, Etihad and Air France.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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