Despite the problems facing the global and European economy, the hotel sector in most of the cities examined have proved remarkably resilient. While not exactly bucking the trend, many cities thrived during 2012.
For Europe in 2012, average hotel occupancy rates showed a small decline for the year to September, notably in Southern European destinations. By contrast, a report from the European Travel Commission shows clear and continued gains in some Eastern European countries. Hotels have been able to raise rates but these gains remained subdued, especially in the face of other cost increases, and operators remained under pressure.
This data suggest a rise in demand for less expensive options including a shorter length of stay on tourism trips and a rise in non-hotel demand.
Despite the problems facing the global and European economy, the hotel sector in most of the cities examined have proved remarkably resilient. While not exactly bucking the trend, many cities thrived during 2012. The story is a little different in scale if we compare growth in euros or in local currency, so on tables 1-2 we rank the cities by both measures.
PWC European Cities Hotel Forecast 2013 by TravelDailyNews
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
