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Mediterranean Travel Fair organisers announce programme of business seminars

To enhance the educational value of Mediterranean Travel Fair<.> (MTF<.>), Reed Travel Exhibitions, organisers of the event announced…

To enhance the educational value of Mediterranean Travel Fair<.> (MTF<.>), Reed Travel Exhibitions, organisers of the event announced a full programme of business seminars, which will take place at MTF this September. The seminars have industry support from a number of organisations including:


lastminute.com,

CIMPA (the Connected International Meeting Professionals Association),

the International Tourism Institute of Switzerland in conjunction with PATA (the Pacific Asia Tourism Association) and

Green Globe.


The programme will begin with a seminar conducted by lastminute.com on Monday 24th September which will examine the impact of the worldwide web and ecommerce on the travel industry and the benefits that can be gained from these developments.



On 25th September there will be two seminars presented by CIMPA which will look at the MICE (Meetings, Incentives, Conferences and Exhibitions) market. The first will give an understanding of how US meeting planners select venues for their events and the second will look at emerging web and wireless trends for meetings professionals. Following the seminars, there will be a presentation of the CIMPA Awards. These awards are voted by CIMPA members and will be awarded in eight categories including Best Destination for Events, Best Hotel for Incentives and Best Airline for Groups.



Following the CIMPA sessions, the International Tourism Institute of Switzerland in conjunction with PATA will run a session entitled 'Tourism Education – A Mediterranean Perspective' in which they will look at the characteristics of tourism development in the Mediterranean region in light of increasing competition from new destinations.



On Wednesday 26th September the seminar programme's focus will turn to the environment with a number of initiatives organised by Green Globe. One of which is a seminar looking at how to save money, improve customer appeal and help reduce the impact of global warming using the Green Globe model.



"The aim of running the business seminars at MTF is to provide our visitors and exhibitors with practical ideas and assistance for marketing their products and services around the globe", comments Lindsey Kavanagh, Marketing Manager for the event, "The seminars will be free of charge to all delegates. No pre-booking is required and places will be available on a first come first served basis."



Mediterranean Travel Fair 2001 will be held 24 – 26 September at the Cairo International Convention and Exhibition Centre, Cairo, Egypt.



Reed Travel Exhibitions organises ten events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, PATA Travel Mart, International Golf Travel Market, Mediterranean Travel Fair, Top Resa and AIME.

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