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Agoda.com, an online travel company specializing in discounted hotel bookings in Asia, announced a partnership with Marriott International Inc., the internationally renowned hotel and resort company with 3,100 properties worldwide. The partnership allows distribution of Marriott’s branded, world-class hotels via Agoda’s websites.
The distribution agreement covers all Marriott’s properties worldwide. Agoda.com is considered a specialist in the Asian marketplace and is expected to focus initially on the Asia Pacific region, in popular destinations like Bangkok, Hong Kong and Singapore.
According to Wilfred Fan, Agoda’s Vice President, Business Development, “We are very excited about our partnership with Marriott, one of the most recognized and internationally respected brands. Our ability to generate incremental business via our extensive market coverage throughout the Asia Pacific region is becoming a more attractive proposition to global hotel chains like Marriott. Our investment in technology has also proven a critical factor in sealing this partnership. Hotels are given complete control of their inventory and content, with more flexibility to adapt in the current dynamic environment.”
The partnership provides Marriott with a platform which enables them to move room inventory online more effectively. Agoda will provide Marriott with access to their Yield Control System (YCS) allowing properties to dynamically manage yield rather than focusing on negotiating long-term pricing or allotments. Agoda’s local market expertise will enable it to provide Marriott with advice on frequently changing market situations and trends which can translate into opportunities to increase revenue and growth.
Mr. Oral Muir, Senior Director, Global eCommerce Channels, Marriott International, said “We have been looking for an established online travel partner in Asia with progressive distribution technology and an international focus. This new agreement helps us extend our reach to the ever-growing online consumer market. Agoda’s strong presence, solid technology platform, and international marketing expertise will drive strong results. We are delighted to work with Agoda and confident that the relationship will, no doubt, be a mutually beneficial one.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
