Now accepting applications, the program gives small businesses priority access to best available rates.
NEW YORK – Arlo Hotels, an independent, four-star lifestyle hotel brand, is once again making waves with the launch of its proprietary Arlo Means Business program. The platform, which is now accepting applications, gives small businesses preferred access to Arlo’s best corporate rates, as well as bonus perks for choosing Arlo as their business home base. Arlo Means Business flips the industry standard of giving large-scale, high-producing enterprises the best rates on its head, instead focusing on supporting the revitalization of small businesses and building community in the wake of the pandemic.
According to the U.S. Small Business Administration’s 2021 “Small Business Profile,” there are 32.5 million small businesses, which make up 99.9 percent of all U.S. businesses. These businesses have often been overlooked by the hospitality industry, but Arlo Means Business strives to give small businesses the same privileges that large corporations have enjoyed for decades. In Arlo’s home market of New York City alone, 98% of the more than 200,000 businesses are considered small businesses (fewer than 100 employees), and 89% are considered very small (fewer than 20 employees), according to New York City’s “Small Business First” report.
“Our society has always been shaped by small businesses, some of which grow into Fortune 500 companies, and some that remain the small-scale backbone of the American economy. With Arlo Means Business, our goal is to democratize value and empower those small businesses that have been left behind by traditional hotel sales models,” said Jimmy Suh, chief commercial officer at Arlo Hotels. “Arlo is a company founded in community and accessibility, so it only makes sense that we build our sales program with similar intentions.”
Arlo Means Business members will receive up to 40% off Arlo’s best available rates across its portfolio in New York and Miami. Additionally, Arlo is waiving its standard Urban Fee, providing vouchers to its signature Bodega grab-and-go food and beverage outlets, and providing late check-out based on availability. All small businesses, from independent artists and freelance contractors to mom-and-pop companies and budding start-ups, are encouraged to sign up for the program.
“Small businesses are typically booking rooms through online travel agencies to find the lowest rates available. What they don’t know is that O.T.A.s often have hidden fees, and unfortunately there’s no direct customer service link to the hotel,” said Dan Kirkey, Arlo’s corporate director of sales and marketing. “We want to show these clients that they’re a preferred client as ours, just as much as bigger corporations, and we are going to give them the absolute best rate available to help them manage their bottom line.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.