Lufthansa will offer all European members of HomeExchange.com a promotional voucher worth up to GBP15 (EUR20) which can be used when booking their next Lufthansa flight on LH.com.
LONDON – Two global travel brands HomeExchange.com and Lufthansa announced a new partnership that will provide mutual benefits to members of both organisations.
Lufthansa will offer all European members of HomeExchange.com a promotional voucher worth up to GBP15 (EUR20) which can be used when booking their next Lufthansa flight on LH.com.
It also includes the launch of a joint summer holiday social media campaign and photography competition running throughout June and July called #VIKey. Travellers with both brands have the chance to win Lufthansa Business Class return flights and luxury home accommodation with HomeExchange.com. All entrants have to do is share a photograph of the one object that symbolises their own personal “key” to get away – be it surfboard, sun lounger or anything else.
The announcement is another example of how the collaborative economy is reaching the mainstream. As the fastest growing home exchange travel brand in the world, HomeExchange.com is a community of likeminded individuals who swap their homes for a deeper cultural and authentic travel experience. Lufthansa enhances this by enabling passengers to experience alternative cultures with seamless connections to the airline’s network of over 200 destinations.
Ed Kushins, Founder of HomeExchange.com said: “Together with Lufthansa, we are propelling the shared economy forward, positioning home exchanges as mainstream accommodations for travellers. With service to 81 countries, Lufthansa connects travellers with a wide range of destinations making it easier for our community to explore the world.”
Christian Schindler, UK & Ireland General Manager, Lufthansa said: “Lufthansa has many years’ experience in developing cultural links through our route development, particularly to Asia, Eastern Europe and the Americas. Our customer product on international routes reflects this diversity and helps to not only bring people together, but also enables them to share their experiences and develop mutual understanding.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
