Comfort Inn and Comfort Suites kick off 2017 with the #GoodForYou social campaign.
ROCKVILLE, MD. – The iconic Comfort branded hotels have announced that 2017 is going to be better than ever for guest wellness. Parent company Choice Hotels International, Inc., announced that Comfort Inn has joined Comfort Suites in offering guests 100-percent smoke-free rooms at its more than 1,800 franchised hotels across the United States and Canada. Comfort is now the largest hotel brand to allow travelers to enjoy a smoke-free stay.
"The Comfort brand has staying power because we always keep the wants and needs of travelers to top of mind. We continue to take a series of bold steps to make the Comfort guest experience better than ever, and becoming the largest hotel brand across the United States and Canada to commit to being smoke-free is yet another example," said Anne Smith, vice president of brand strategy for Choice Hotels.
The Comfort brand strategy team dug deep into consumer research and guest insights to understand the changing attitudes toward smoking policies at hotels. Findings revealed that preferences for smoke-free environments have increased and even smokers are more likely to choose smoke-free accommodations. Rolling out the non-smoking initiative also offers Comfort brand franchisees operational advantages, including better room conditions and ease of maintenance, reduced customer complaints and less complicated inventory management, all of which help to create a better stay experience for guests.
Additionally, the brand which boasts thirty-plus years of longevity invites guests to join its #GoodForYou conversation around New Year resolutions on social media channels. People taking steps toward self-improvement in 2017 are encouraged to include #GoodForYou and #ComfortInn or #ComfortSuites with their New Year Resolution posts and to visit ComfortGoodForYou.com to learn more about how the Comfort brand strives to support guest wellness while on the road.
This move underscores the Comfort brand tagline – Rested. Set. Go. – as well as the brand's promise to keep guest wellness top of mind, ensuring they feel refreshed and ready to take on the day. Further, Comfort has rolled out lemon-infused ice water stations in all hotel lobbies along with additions to the hotel's signature complimentary hot breakfast, including healthy options like Greek yogurt, wholesome branded cereals and a selection of natural toppings such as nuts, granola, and dried fruit. Guests can also enjoy the RAIO line of bath and hair products, developed exclusively for Comfort hotels and features a citrus-mint fragrance designed to delight the senses. Larger, plusher towels and new shower curtains are also components of the upgraded bath experience to help exceed expectations of the upper midscale guest.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
