Upplands Vasby is Zleep Hotels’ first confirmed project in Sweden, but the hotel brand is in dialogue with more interested investors and project leaders.
One third of FastPartner AB's office building in Upplands Vasby is now being converted to 152 hotel rooms. It is the Danish hotel brand, Zleep Hotels, that will be operating the property once it is ready by January 2019. The project is Zleep Hotels' first one outside of Denmark, but the company has big plans in the neighboring country.
Match between location and concept
Upplands Vasby is located between Stockholm City and Arlanda Airport in a business district. As a secondary market, there is a strong match with Zleep's concept as it ensures an efficient business model. When the project was first announced in March 2017, FastPartner's area manager, Jenny Tallskog stated:"The Danish chain, Zleep Hotels, is now establishing its first hotel in Sweden. The location is excellent for a hotel towards the E4 highway and near both Arlanda Airport and Stockholm. It's great to be able to offer the tenant a product of high quality as well as contributing to the area's growth."
Large potential in Sweden
Upplands Vasby is Zleep Hotels' first confirmed project in Sweden, but the hotel brand is in dialogue with more interested investors and project leaders. Overall, Zleep Hotels is receiving much attention because of its growing pipeline of hotels, both inside and outside of Denmark. The interest among investors are high as it has been proven that the economy segment can yield a high return with the right business model.
"It is a large step for Zleep Hotels to enter the Swedish market. In Denmark, there are still room for growth – but in Sweden, our opportunities are much greater. The market is mature and offers abundant locations that fit the brand. For Zleep, our northern neighbor is a growth opportunity, and Upplands Vasby in Stockholm is a great starting point to begin our development of, hopefully, many Zleep hotels in the future," explains Peter Haaber, CEO of Zleep Hotels.
Facts about Zleep Hotels
- Established in 2003 and operating 9 hotels (870 rooms) in 2017
- Five confirmed hotel projects in the pipeline for 2019
- Net revenue of over DKK 110 million in 2016 and more than 100 employees
- Value-for-money concept that focuses on facilitating a great night's sleep
- Common areas at the hotels are designed as multifunctional spaces with a cozy atmosphere
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
