During the first six months of this year, 78,053 Britons stayed in the emirate's hotels – a 9% increase on 2012. They generated 362,690 room nights, up 21%, and stayed an average of 4.65 nights – an 11% increase.
Abu Dhabi has reported a 12% increase in guests staying in its 145 hotels and hotel apartments during the first six months of 2013.
Figures released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) show 1,333,339 guests checked into Abu Dhabi accommodation during the first half of this year, generating 4,226,604 guest nights – a rise of 25% on 2012.
On average, guests stayed 3.17 nights – up 12% on 2012, translating into an occupancy rate of 71% – up 8% on the previous year.
During the first six months of this year, 78,053 Britons stayed in the emirate’s hotels – a 9% increase on 2012. They generated 362,690 room nights, up 21%, and stayed an average of 4.65 nights – an 11% increase.
“We are heading in the right direction and this heightened performance, despite significant increases in resort and hotel inventory, justifies our increased trade engagement and international marketing and the expanded product operators and investors have put into the destination,” said HE Mubarak Al Muhairi, Director General, TCA Abu Dhabi.
“We anticipate the momentum building in the second half of the year which covers key events such as the Grand Prix, Abu Dhabi Art, the Al Ain Aerobatics Show, a number of headline concerts on Yas Island and major sporting events including the FIFA U-17 World Cup and the Wake Park World Champonship Finals.
“On the business events front we can look forward to hosting the International Conference on Neurology and Epidemiology which is expected to attractover 600 specialists and Abu Dhabi’s hosting of the Seatrade Middle East Cruise Forum in December.”
Year-to-date hotel revenues rose 16% to £479,802,960 (AED 2.7 billion) despite a slight fall-off of 3% in average room rate to £80 (AED 447). Food & beverage income continued to hold its own, climbing 15% to £17,770,480 (AED 1 billion).
Abu Dhabi’s strong performance was aided by a bumper June when guest arrivals rose 13%, guest nights increased 22%, revenues shot up by 13%, people stayed longer and occupancy increased by 6% to 65%.
“We are gradually breaking the cycle of major business dips in summer,” explained Al Muhairi. “And what’s really encouraging is that guests are staying longer – which suggests our campaign to convince people that there’s now much more to do and see in Abu Dhabi, is taking hold. We’ve broken through the three nights stay mark.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
