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Graduate Hotels announces partnership with Auburn Legend Bo Jackson

Graduate’s founder and CEO Ben Weprin, with Bo Jackson.

Bo Jackson’s Beans will pay homage to the famed Auburn University alum and sports legend, Bo Jackson.

AUBURB, ALA. – Graduate Hotels announces Bo Jackson’s Beans, a partnership with Heisman Trophy winner and professional two-sport legend Bo Jackson, for the forthcoming Graduate Auburn. Bo Jackson’s Beans will be a coffee shop and bar situated steps from Jackson’s alma mater and will honor his contributions to the sports world and decades-spanning career which began at Auburn University in 1982. The ground-up, new construction hotel is currently under development and expected to open in 2024.

“I have always pushed myself to be the best at everything I do while focusing on initiatives that deliver a positive impact,” said Bo Jackson. “Bo Jackson’s Beans will be an extension of this mission, and I am excited to be partnering with Graduate Hotels to create a unique and welcoming space that helps me give back to the incredible community that gave me so much.”

Created for travelers who seek memory-making journeys, Graduate Hotels is a thoughtfully crafted collection of hotels that reside in 37 dynamic university-anchored cities across the U.S. and U.K. Each property celebrates and commemorates the optimistic energy of its community, while offering an extended retreat to places that often play host to the best days of our lives.

“We’re all about recognizing the people and stories that are the fabric of each Graduate community, and you can’t talk about Auburn without Bo Jackson,” said Ben Weprin, Graduate Hotels founder and CEO. “Bo is a real-life superhero who epitomizes hard work, passion, and the dream-chaser attitude that we celebrate so wholeheartedly, and we’re honored to partner with him in the place where his legendary career began.”

In addition to Bo Jackson’s Beans, the five-story Graduate Auburn will offer 177 keys, a rooftop, additional dining, on-site parking, and more than 10,000 square feet of meeting and event space. Located at 202 W Magnolia Avenue, Graduate Auburn will be prominently positioned across the street from the Auburn University campus. The property was acquired by Adventurous Journeys (AJ) Capital Partners in February 2023.

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