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GuestCentric and partner to help hotels drive direct bookings through advocacy

Partnership provides hoteliers with a powerful digital marketing platform to reach huge new audiences of potential guests.

NEW YORK, NY and ORLANDO, FL – GuestCentric, the leading provider of cloud-based digital marketing software for hotels, announced that it has been selected by, the advocacy platform for hotels, as a preferred partner for hotel digital marketing. Through this partnership, hotels worldwide powered with the GuestCentric solution will now have access to the platform, and the ability to unveil, captivate and inspire an entirely new channel of guests through advocacy.

Established in 2010, turns guests into a trusted extension of a hotel’s marketing force, helping hoteliers to boost brand awareness and earn new guests. encourages existing guests to share their stories, driving friends and family back to the hotel’s website, and building an ever-growing team of advocates who have a massive impact on reach and bottom line. The platform delivers every new visitor a unique, personal experience, taking them down the path of becoming a future guest, and ultimately turning advocacy in revenue.

“We are very excited to partner with a market leader like GuestCentric to offer hotels a platform that reaches massive new audiences, engages and nurtures site visitors, and builds powerful brand connections,” said Richard Dunbar, Director of Partnerships at “The combination of with GuestCentric’s first-class digital marketing solution will empower hoteliers to convert potential new guests and drive additional direct bookings.”

GuestCentric is an award-winning leader in both design and innovation, recognized with over 100 international awards. Focused on revenue generation with simplicity and ease-of-use, its innovative digital marketing software provides all features needed for hotel digital marketing success: sales-oriented and responsive websites, user-friendly booking engine mobile-optimized for hundreds of devices, a channel manager with access to over 400 integrations and extensive reporting and analytics.

“We are thrilled to partner with to provide hotels worldwide with a unique and innovative solution to reach huge audiences of potential new guests in a more trusted and authentic way than traditional advertising,” said Filipe Machaz, Vice President of Business Development of GuestCentric. “ is a great addition to GuestCentric solution. This partnership will allow hoteliers to not only increase website visitors and grow direct bookings, but also lower the cost of customer acquisition.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.