Compared to September 2012, the Americas region reported a 0.3-percent monthly increase in occupancy to 63.5 percent; The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for September 2013.
The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars during September 2013, according to data compiled by STR and STR Global. Compared to September 2012, the Americas region reported a 0.3-percent monthly increase in occupancy to 63.5 percent, a 3.0-percent monthly increase in average daily rate to US$112.82 and a 3.4-percent monthly growth in revenue per available room to US$71.64.
Among the key markets in the region, Buenos Aires, Argentina, reported the only double-digit occupancy increase, rising 12.5 percent to 66.3 percent. Panama City, Panama, fell 7.4 percent to 48.7 percent in occupancy, reporting the largest decrease in that metric.
San Francisco, California (+11.8 percent to US$217.62) and Buenos Aires (+10.1 percent to US$148.62), achieved the largest ADR increases.
Three markets achieved RevPAR increase of more than 10 percent: Buenos Aires (+23.9 percent to US$98.57); San Francisco (+13.6 percent to US$194.46); and Vancouver, Canada (+10.6 percent to US$126.02).
Panama City reported the largest ADR (-6.5 percent to US$103.91) and RevPAR (-13.4 percent to US$50.60) decreases for the month.
Year-to-date September 2013, the Americas region’s occupancy rose 1.4 percent to 63.9 percent; its ADR was up 3.7 percent to US$112.66; and its RevPAR increased 5.2 percent to US$71.99.
The U.S. hotel industry reported positive results in the three key performance metrics during September 2013, according to data from STR.
Overall, the U.S. hotel industry’s occupancy slightly rose 0.3 percent to 63.4 percent, its average daily rate was up 3.3 percent to US$111.03, and its revenue per available room increased 3.6 percent to US$70.36.
Year-over-year demand grew 0.9 percent to 94 million room nights sold. Jan Freitag, senior VP at STR, chalked up the hotel industry’s September performance in part to a quirk in the calendar.
“This dramatic slowdown of demand growth can be partially explained by the loss of one Saturday this year versus last year,” Freitag said. “But there is no doubt that slowing group travel has taken its toll on the results during September, which is a historically strong meeting month.”
Group occupancy declined 1.1 percent for upper-end hotels, and Freitag said this drop stands in contrast to a 1.2-percent increase in transient occupancy.
Among the Top 25 Markets, Nashville, Tennessee, reported the largest occupancy increase, rising 9.7 percent to 71.4 percent. Denver, Colorado, followed with a 9.3-percent increase to 81.0 percent. New Orleans, Louisiana, reported the largest decrease in occupancy, as it fell 20.2 percent to 58.7 percent.
Three Top 25 Markets achieved double-digit ADR increases: Oahu Island, Hawaii (+13.2 percent to US$203.11); San Francisco/San Mateo, California (+11.8 percent to US$217.62); and Nashville (+10.7 percent to US$107.08). Philadelphia, Pennsylvania-New Jersey (-0.4 percent to US$122.21), and Norfolk-Virginia Beach, Virginia (-0.3 percent to US$85.52), reported slight decreases for the month.
Five Top 25 Markets experienced RevPAR increases of more than 10 percent: Nashville (+21.5 percent to US$76.50); Denver (+16.1 percent to US$87.72); Houston, Texas (+15.3 percent to US$67.60); San Francisco/San Mateo (+13.6 percent to US$194.46); and Oahu Island, Hawaii (+12.9 percent to US$171.13). New Orleans reported the largest RevPAR decrease, as it fell 18.0 percent to US$70.89.
The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for September 2013. Year-to-date September 2013, the region reported a 2.2-percent increase in occupancy to 68.2 percent, a 1.5-percent decrease in average daily rate to EUR103.15, and a 0.6-percent increase in revenue per available room to EUR70.37.
“The summer months were very successful in terms of demand in both July and August, with each month setting a new high in number of rooms sold. September was on trend as demand resulted in more than 100 million roomnights sold, a new record since our data collection started”, said Elizabeth Winkle, managing director of STR Global. “Despite this demand, rate only increased in Southern Europe, which was primarily a result of the 2012 low base comparable”.
Highlights from key market performers for September 2013 include (year-over-year comparisons, all currency in Euros):
- Vilnius, Lithuania, rose 16.7 percent to 79.1 percent in occupancy, reporting the largest increase in that metric. Athens, Greece, followed with a 15.9-percent increase to 75.2 percent.
- Tel Aviv, Israel, fell 11.5 percent to 54.5 percent in occupancy, posting the largest decrease in that metric.
- Three markets achieved ADR growth of more than 20 percent: Vilnius (+31.0 percent to EUR64.96); Barcelona, Spain (+22.9 percent to EUR146.12); and Amsterdam, Netherlands (+20.3 percent to EUR180.34).
- Vienna, Austria (-16.9 percent to EUR107.04), and Geneva, Switzerland (-14.2 percent to EUR227.05), reported the largest ADR decreases for the month.
- Three markets reported RevPAR increases of more than 25 percent: Vilnius (+52.8 percent to EUR51.36); Barcelona (+27.7 percent to EUR123.27); and Amsterdam (+25.1 percent to EUR158.32).
- Vienna fell 23.9 percent to EUR85.12 in RevPAR, posting the largest decrease in that metric.
The Middle East/Africa region reported mixed performance results during September 2013 when reported in U.S. dollars, according to data compiled by STR Global.
The region reported a 4.2-percent decrease to 58.1 percent in occupancy, a 7.0-percent increase to US$145.81 in average daily rate and a 2.5-percent increase to US$84.78 in revenue per available room.
Year-to-date September 2013, the region’s occupancy rose 1.7 percent to 60.5 percent; its ADR was up 3.3 percent to US$160.82; and its RevPAR increased 5.1 percent to US$97.35.
“Year to date, the Middle East is the only sub-region reporting positive results across all key performance indicators when measured in U.S. dollar terms”, said Elizabeth Winkle. “GCC nations United Arab Emirates and Bahrain are two of the main drivers of this, as both are reporting strong year-to-date performance”.
Highlights among the region’s key markets for September 2013 include (year-over-year comparisons, all currency in U.S. dollars):
- Doha, Qatar, rose 22.7 percent to 66.0 percent in occupancy, reporting the largest increase in that metric. Abu Dhabi, United Arab Emirates, followed with a 12.5-percent increase to 67.4 percent.
- Cairo, Egypt, reported the largest occupancy decrease, falling 52.8 percent to 24.7 percent.
- Jeddah, Saudi Arabia, rose 11.5 percent to US$238.96 in ADR, achieving the largest increase in that metric.
- Beirut, Lebanon (-13.1 percent to US$144.20), and Sandton, South Africa, and the surrounding areas (-12.3 percent to US$109.53) posted the largest ADR decreases for the month.
- Four markets experienced double-digit RevPAR increases: Dubai, United Arab Emirates (+16.9 percent to US$148.07); Doha (+14.9 percent to US$117.10); Jeddah (+13.1 percent to US$188.94); and Muscat, Oman (+10.3 percent to US$120.92).
- Cairo fell 57.7 percent to US$23.71 in RevPAR, reporting the largest decrease in that metric.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
