IBEROSTAR launches #TakenFromAResort digital ad campaign to inspire travelers worldwide to leave their vacations with meaningful memories.
PALMA DE MALLORCA, SPAIN – IBEROSTAR Hotels & Resorts has announced the launch of their new global digital ad campaign #TakenFromAResort, focusing on a well-known consumer insight that travelers want to take unforgettable memories and rich experiences from their vacations, rather than souvenirs. At the center of the ad campaign is an innovative digital approach that engages the global community through social media platforms and top-tier international media and travel sites.
“As IBEROSTAR Hotels & Resorts reaches its 30th anniversary in 2016, our dedication to offering unforgettable experiences and best-in-class service remains our first priority,” said Laura Molano, Chief Marketing Officer, GRUPO IBEROSTAR. “When guests leave IBEROSTAR, we take pride knowing they’re going home with lasting memories, whether it is a couples’ getaway or a family vacation, and not just souvenirs that will likely be forgotten over time.”
The #TakenFromAResort ad campaign is part of an ongoing effort to engage travelers with the vast offerings at all of IBEROSTAR’s hotels around the world. Validating the campaign, a 2015 study conducted by American Express Travel, shared by Skift.com, reported that “72% of consumers would rather spend money on experiences than things.” IBEROSTAR’s inspiring architecture, wide-ranging amenities, premier dining options, world-class spas, live entertainment, and impeccable service ensures that guests will leave with a lifetime of memories.
Travelers of all budgets and ages can enjoy a vacation at IBEROSTAR’s many properties around the world-ranging from the adventurous family-oriented Premium Gold and Premium categories, to the luxurious adults-only Grand Collection.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
