…
A new designer boutique hotel which is poised to open in Beijing later this spring, will be a stylish and exciting new addition to China’s burgeoning capital. Inspired by the retro chic of the 1960’s, Hotel G is targeting a niche market of design-conscious, sophisticated young professionals, entrepreneurs, celebrities and socialites.
With a striking entrance and facade which transforms into an explosion of coloured lights by night (hotel guests can actually select their own window lighting), the 110-room hotel opens in May in Gong Ti Xi Lu – neighbouring a host of popular eateries and nightspots including the ultra chic Green T. House.
Hotel G Beijing is the first of an exclusive boutique hotel brand launched by Hong Kong-based real estate private equity management firm Gateway Capital – and a model to be rolled out only in selected cities of China and Asia.
Gateway capital is headed by real estate entrepreneur Goodwin Gaw who is renowned for the recent US$24 million restoration of the iconic Hollywood Roosevelt Hotel in Los Angeles to its former glory. His company also owns a portfolio of luxury hotels and resorts in North America and Asia.
Commenting on the launch of Hotel G Beijing, developer Goodwin Gaw, Chairman and Managing Principal of Gateway Capital said, “Our philosophy is to create a hotel that is both memorable and inviting.“
“The concept is stylish and comfortable, with outstanding design in a seemingly casual blend of understated glamour and low key opulence, offering fashionable restaurants and bars, and the friendly, personalised service we like to offer our guests.”
“Hotel G will perfectly complement one of the world’s most vibrant cities and appeal to a fashionable crowd of young professionals and local celebrities,” said Goodwin Gaw.
“We will be rolling-out the new hotel brand across China and the region in due course.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
