From young professionals to new families, Austin has taken off as one of the most populated cities in the country – creating a unique opportunity for Blueground to provide flexible living solutions.
NEW YORK, NY – Following the Austin launch in August 2021, global PropTech company Blueground has just celebrated its milestone 100th apartment in the Texas capital city. An ideal solution for the digital nomad, business traveler, or anyone looking to explore somewhere new, Blueground is reinventing the way people live with a curated global network of thousands of quality, turnkey homes in sought-after neighborhoods around the world. Each apartment is available on flexible terms for stays of a month or longer, allowing guests to feel at home while free to roam.
As the fastest-growing PropTech company in the 30-day+ rental sector, Blueground has also recently launched in Miami, adding to its list of current US markets including Boston, Chicago, Denver, Los Angeles, New York, San Francisco, Seattle and Washington D.C. Further abroad, Blueground has launched 10 new cities in the last six months, including Zurich, Berlin, Madrid, Basel, Lisbon, Barcelona, Copenhagen, Luxembourg as well as its first cities in Asia with the launch of Hong Kong and Singapore.
In Austin, Blueground offers a range of options from studios to two-bedroom apartments in nine different neighborhoods, catering to the different needs and lifestyles of its global guests – from the digital nomad and business traveler to millennials and new families. As with every Blueground market, apartments in Austin aim to deliver the best the city has to offer with a smart mix of luxury and outdoor space.
Recently established as the 10th most populated city in the US, Austin has seen an influx of millennials seeking a better quality of life, creating a unique opportunity for Blueground’s flexible alternative to the traditional 12-month lease. Flipping the traditional pattern of young talent moving wherever major employers are located on its head, employers have started to follow the talent in Austin, with top companies such as Tesla, Oracle, Apple, Facebook, Google, and TikTok setting up offices locally.
“It's an exciting moment in history for Austin as we continue to break records for growth in all areas, from migration to business,” says Zack Bartlett, General Manager, Blueground Austin. “I'll be the first to say that we are thrilled to be here today at 100 units, but this is just the foundation for something much larger. We’re building the future of flexible living for our guests, and we’ve only just scratched the surface.”
Founded in 2013, Blueground today manages a portfolio of over 8,000 apartments in 26 major urban centers around the world. The company is transforming the rental experience for both the landlord and guest. For landlords, Blueground offers them a guaranteed income throughout the year, as well as taking charge of all the steps related to the rental of their property and maintenance. Its list of clients includes both large Fortune 500 companies as well as private tenants. Blueground guests enjoy apartments in prime locations fit with amenities to enhance their lifestyle. Each Blueground apartment is fully furnished and equipped, with a warm and approachable yet elevated aesthetic that invites guests to easily show up and start living. The Blueground App provides knowledge of the apartment, location and support for any requests, while Blueground has local teams on the ground to solve any maintenance issues, streamlining the typical landlord communication model. Guests also enjoy discounted access to lifestyle partners from laundry delivery to meal kits and wine deliveries, giving them the confidence, they need to live and explore a new city.
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