Renaissance has chosen to capture the world's attention before its grand opening in Montreal with six videos.
MONTREAL – Renaissance Montreal undertook an extravagant pre-opening campaign, called Revelations, to reveal its essence.
Bold, the Renaissance doesn’t wait for its doors to open to unveil its distinctive nature. The hotel distinguishes itself by its anti-culture lifestyle #BusinessUnusual, it’s eclectic environment and its sophisticated approach. The electrifying atmosphere, corner of Cathcart street and Robert-Bourassa boulevard, is already being intensified.
The Renaissance generates distinctive memories… making most of each unique moment. The Revelation campaign promotes flavors, fragrances, colors, textures and rhythms, which are vectors of epicurean experiences at Renaissance Montreal. Design, mixology and music, to name only these, are the doors to Montreal’s local diversity.
Revelations and Serendipity
“Renaissance generates unique, intriguing and fleeting moments. It is with this thought in mind that we brought together more than twenty emerging artists and designers with whom we realized Revelations” mentions Alexandre Tessier, Director of Sales and Marketing. That is why our Revelation campaign has a video, musical and interactive signature onl social media outlets.
Renaissance has chosen to capture the world’s attention before its grand opening in Montreal with six videos. By doing so, local staff and designers are shaping the soul of the hotel and unveil their distinction, sometimes in search of the best products, sometimes in the enclosure under construction and finally on the rooftop terrace just before the party… “Bringing their energy and commitment to the table, the designers were inspired by the brand’s charms and foremost this Montreal hotel” continues Mr. Tessier. By doing so, they gave tribute to Montreal’s creativity and how it influences this establishment.
Renaissance also invited Cult Nation, a Montreal talent incubator for emerging musicians, to sign six original pieces with the goal to explore and express the hotel’s uniqueness.
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