The site represents yet another major investment by Six Continents Hotels to provide Spanish-language, region-specific information to existing hotel guests, as well as individuals seeking general information or to secure on-line reservations at Six Continents Hotels in South America. With the addition of www.southamerica.6c.com the family of language-specific websites is now complete.
The site provides a full description of the individual Six Continents Hotels in each of the countries, as well as links to the other Latin America web sites provided by Six Continents Hotels. It also provides a link to Priority Club(r) Rewards, which is Six Continents Hotels` loyalty program.
By clicking on a locator map that divides the continent into northern and southern regions, users of www.southamerica.6c.com will also be able to access general information on the South American city of their choice.
Our new website was designed to be very clear and easy to navigate, said Jorge Mejia, Vice President of Sales and Marketing Latin America for Six Continents Hotels, owners of the Inter-Continental, Crowne Plaza and Holiday Inn brands.
The Latin American-based traveler, along with the travel industry as a whole in the region, continues Mejia, is exponentially increasing their dependence in securing on-line information. We know our own research that travelers in the region, more than ever, are seeking information and booking hotels through on-line venues. It is the wave of the future everywhere. The development of www.southamerica.6c.com, was based on significant research on meeting the needs of individuals booking hotel rooms in specific regions. The website features special on-line offers and easy-to-use reservations capabilities.
On-line booking avenues will continue to be a major force in our business, concludes Mejia. We anticipate that this region-specific website will be as successful as our first two sites. Six Continents Hotels has established itself as Latin America`s leading hotel company, with more international brands, and more hotels, in more countries than any other international hotel company.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
