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Starwood Hotels & Resorts to debut in Slovenia with the new Four Points by Sheraton Ljubljana Mons

This deal underscores Starwood’s strategic expansion plans to open more than 50 hotels across Europe over the next five years.

LJUBLJANA – Four Points by Sheraton Ljubljana Mons will mark the entry of Starwood into Slovenia when it opens in 2014. The hotel will be located just 10 minutes from the centre of Slovenia’s capital city Ljubljana and 15 minutes from the international airport.

Starwood’s Four Points by Sheraton brand’s ‘best for business’ approach provides travellers with everything that matters the most with timeless design, uncomplicated comfort and a genuine and friendly approach to hospitality and service.

“I would like to thank Kranjska Investicijska Druzba for choosing the Four Points by Sheraton brand as we open our first Starwood hotel in Slovenia,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “With a steady increase in international arrivals over the last few years and its strategic location at the crossroads of main European cultural and trade routes, the time is right to enter Slovenia. Our Four Points by Sheraton brand will provide guests with a fresh, new hotel experience at an affordable price point in the country’s capital city.”

“We are very excited to partner with Starwood Hotels & Resorts to introduce an internationally-known brand such as Four Points by Sheraton to the Ljubljana hospitality market,” said Joze Anderlic, Owner and Director of Kranjska Investicijska Druzba. “We believe that Four Points by Sheraton is the perfect match for our property. As the first global hotel brand in Ljubljana, Starwood Hotels & Resorts will both strengthen the competitive position of our hotel in the local market and further stimulate the hotel industry in Slovenia.”

Four Points by Sheraton Ljubljana Mons will feature 114 guest rooms including three junior suites, a restaurant and bar, nearly 850 square metres of meeting and event space, including a large ballroom, two meeting rooms and three boardrooms, as well as a fitness centre and parking facilities. Reflecting the brand’s promise and insight into the needs of today’s traveller, the hotel will also offer all of the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed and free bottled water in the room, complimentary Wi-Fi in all public areas, a delicious breakfast with great coffee and refreshing local beer with Best Brews, helping guests to start and end the day right.

“Growing our mid-market brands in key European markets is core to our development strategy,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Four Points by Sheraton has one of the strongest pipelines in the Starwood brand portfolio and continues to be an increasingly attractive choice for owners and developers.”

The Four Points by Sheraton Ljubljana Mons is a conversion of an existing hotel. It will be added to the Four Points by Sheraton portfolio following a renovation and re-branding process and is part of Starwood’s strategic development plan to convert hotels throughout key locations across Europe, Africa and the Middle East.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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