Hotel marketing agency WIHP was retained to optimize, host and redesign the AMT Hotels Group website, to generate more direct bookings for the group's luxury hotels in Palermo, Syracuse, Catania and Taormina.
PALERMO, SICILY – Acqua Marcia Turismo, known as AMT Hotels Group, set out to redesign its corporate website, to offer a better user experience to travelers looking for luxury accommodation in Sicily. The group, which owns hotels in Palermo, Syracuse, Catania and Taormina, selected WIHP hotel marketing agency for its proven record in the industry.
WIHP rebuilt AMT Hotels Group’s websites on WIHP Convert, an industry-acclaimed content management and website-building platform that features streamlined navigation; state-of-the-art, high-definition image galleries; and user-centric design. WIHP developed a solution that integrates engaging content while keeping the user experience intuitive, in an eye-catching presentation that increased direct bookings. WIHP improved organic traffic using a high emotional impact site containing mainly large high-res visuals, but also integrated ROI-boosting SEO elements.
“AMT Group has been an iconic brand on Sicily, one that we are proud to support. The hotels of this group are all about being the best, and our best is what we deliver for them,” said Simone Puorto, Senior Accounts Executive, WIHP Italy.
Instead of pushing AMT Hotels Group as a brand, WIHP focused its attention on a clear overview of the group’s luxury properties: Des Etrangers Hotel & Spa Siracusa; Excelsior Hilton Palermo; Grand Hotel Et des Palmes Palermo; Grand Hotel Villa Igiea Palermo; Grand Hotel Excelsior Catania; and San Domenico Palace Hotel Taormina. Each hotel’s website was redesigned on Convert, with a consistent brand identity over the AMT Hotels Group network of websites. With WIHP Convert, the AMT Hotels Group increased its revenue by 180%, World Independent Hotel Promotion reported.
“As a luxury Italian hospitality company, AMT Hotels Group recognizes the value of the guest experience to our success. That said, our affiliation with WIHP, the large direct revenue increase they brought us is what is powering our resurgence. What’s more, these successes help us empower our biggest assets, the AMT staff who attend to our guests’ expectations on a daily basis,” said AMT Group’s Piero Vitale, Cluster Revenue Manager.
Photo caption: AMT corporate website, before redesign on WIHP Convert. (PRNewsFoto/World Independent Hotel Promotion).
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
