New solution delivers always-on branded event hub to promote future events and webinars and showcase video content from past events.
Cvent, an industry-leading meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution at Cvent CONNECT in Las Vegas. As an innovative component of Cvent’s leading event marketing and management platform, Events+ enables year-round engagement with event audiences and empowers users to capitalise on the power of video to facilitate a more effective event marketing strategy.
Events+ is built to leverage existing event content in a fully branded, on-demand video library, enabling event organisers to better engage audiences and generate interest for future events.
Events+ works seamlessly with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar, and its robust cross-promotion tools help increase visibility, registrations and attendance across an entire event program. It also includes an innovative feature allowing logged in guests to see who from their prior event connections are planning to attend upcoming events.
“Many of today’s event organisers and marketers are hosting more events – across more formats – than ever before, which can make it challenging to capitalise on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Cvent Chief Marketing Officer, Patrick Smith. “Events+ acts as a digital extension of an organisation’s event program where attendees will go to binge on curated ‘best of’ on-demand event video content and easily find and register for upcoming events. We’re excited to unveil this new solution to help organisations engage with their audiences year-round, while giving event marketers and planners more opportunities to extend the life of their events and maximise attendance for their event and webinar programs.”
Events+ addresses many of the top event planner and marketer pain points by:
1. Increasing awareness for upcoming events and webinars
Most organisations host multiple events and webinars but struggle to establish an effective cross-promotion strategy to maximize attendance at these events. The event calendar within Events+ displays and promotes upcoming events, allowing Events+ visitors to explore details of each event and easily register. This continuous interaction establishes anticipation for upcoming events, increases general interest in the community, and ultimately leads to higher attendance and brand engagement.
2. Driving attendee engagement in between marquee experiences
Events+ offers a dynamic way to capture the essence and key moments of your gatherings, allowing attendees to relive the best experiences on-demand. Events+ also serves as a valuable resource for those who couldn’t attend in-person, providing them with a unique opportunity to experience event highlights and gain insights through educational session content, which expands your event’s reach and overall impact.
3. Enhancing use of event video content and session recordings post-event
With many organisations hosting a mix of in-person, virtual, and hybrid events and webinars, marketers and planners have access to more event video content than ever before. Events+ offers an easy way to edit, curate, repurpose and promote that content beyond event dates to drive further engagement and attendee interest.
4. Mitigating complex, costly, or ineffective online video hosting platforms
Common online video hosting platforms can be cost prohibitive, don’t provide content discovery options – and often include distracting advertising – making for a sub-par viewing experience. Events+ offers a fully branded online video hosting service, giving the power back to event planners and marketers.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
