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Hemsworth selected as U.S. PR agency-of-record for Egyptian Tourism Authority


Award-Winning Agency Joins Forces with Berlin-Based mc Group; Collaboration will Drive Destination Awareness, Showcasing the Wonders of Egypt to U.S. Travelers

FORT LAUDERDALE, FLA. – Hemsworth, a top-ranked, award-winning communications agency celebrating its 10th anniversary this year, announced it has been named the U.S. PR agency-of-record (AOR) for the Egyptian Tourism Authority (ETA). In collaboration with mc Group, an international integrated communications agency, Hemsworth will develop and execute a strategic plan to enhance media exposure for Egypt in the U.S. market.

“We are honored to be entrusted with the role of U.S. PR representation for the Egyptian Tourism Authority and excited to work alongside our partners at mc Group to shed light on this truly incredible, dynamic destination,” said Samantha Jacobs, Hemsworth’s founder and president. “One of the things Hemsworth is most passionate about – and best known for – is creating powerful media relations programs for leading global destinations. We are committed to helping inspire travel to Egypt, illuminating its rich history and vibrant culture, as well as several new attractions and significant investments being made to enhance offerings for travelers from across the globe.”

Hemsworth will leverage its deep roots in tourism, and decade of experience crafting award-winning destination PR campaigns, on behalf of the Egyptian Tourism Authority. The agency will work alongside mc Group, as well as various other target agencies in key global markets, to execute a comprehensive public relations campaign aimed at showcasing the richness and diversity of Egypt’s tourism offerings. The agencies will work cohesively to implement targeted strategies in top-priority markets around the world, driving media coverage and capturing the attention of potential travelers.

 In its role representing Egypt, Hemsworth will share timely destination news with key media across the U.S. throughout 2024, spanning both national and regional landscapes. Additionally, the agency will secure U.S. media participation in group press trips, helping create compelling narratives about Egypt’s unique adventures. The agency will also work closely with influencers to coordinate trips and collaborations that leverage the power of social media to amplify the destination’s appeal.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.