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Public-private entities join forces to launch Madrid Turismo by IFEMA Madrid

Front row, from left to right: Mar de Miguel, Executive Vice-President of the Madrid Hotel Business Association (AEHM); Gabriel García Alonso, President of AEHM; Juan Arrizabalaga, Director General of IFEMA MADRID; Almudena Maíllo, Councillor for Tourism, Madrid City Council; Marta Rivera de la Cruz, Regional Minister of Culture, Tourism and Sport of the Community of Madrid; José Luis Martínez-Almeida, Mayor of Madrid; Isabel Díaz Ayuso, President of the Community of Madrid; José Vicente de los Mozos, President of the Executive Committee of IFEMA MADRID; Andrea Levy, Delegate Councillor for Culture, Tourism and Sport of Madrid City Council; Daniel Martínez, Deputy Regional Minister for Culture, Tourism and Sport of the Community of Madrid; Yolanda Perdomo, Director of Madrid Turismo by IFEMA Madrid; Miguel Garrido, President of the Madrid-CEOE Business Confederation (CEIM); Ángel Asensio, President of the Madrid Chamber of Commerce, Industry and Services; José Antonio Aparicio, President of the Madrid Hotel and Catering Industry; Juan Cierco Jiménez de Parga, Corporate Director of IBERIA. Second row, from left to right: Juan José Blardony, General Director of Madrid Hotels and Catering; José Luis Méndez, Co-President of FEMAV; César Gutiérrez Calvo, President of the Madrid Federation of Travel Agencies (FEMAV); David Abreu, President of the Professional Congress Organisation of Madrid (OPC Madrid); Juan Manuel Lominchar, Sales Manager of Marriott Auditorium Hotel; Alfonso del Poyo, Vice President Spain & Latam for Meliá Hotels International; Luis Martín Izquierdo, General Director of Tourism of the Community of Madrid; Juan Manuel del Rey, President of the Association of Tablaos Flamencos de Madrid; Hugo Rovira, General Manager for Southern Europe of NH Hotels; Javier Fernández Andrino, Chief International Retail & Luxury Officer El Corte Inglés Department Store Ghk; Fernando Biel, Director of Marketing and Business Development of the National Association of Textile, Accessories and Leather Trade (ACOTEX); Héctor Coronel, Director of Tourism of Madrid City Council; Isabel Santamarta, Vice-President of FEMAV; Michel Notten, Director of The Madrid Edition Hotel; and Laura Martínez Cerro, Advisor to the Vice-Ministry of Culture, Tourism and Sport of the Community of Madrid.

From the 38.4-million-euro budget allocated to implement positioning campaigns at long haul inbound markets throughout 2023 and 2024, 15 will be assigned to launch the first activities in United States and Canada, Latin America, The Middle East and Asia.

MADRID – On Friday, January 20th, during the celebration of the International Tourism Trade Fair (FITUR), Madrid Turismo by IFEMA Madrid celebrated its public premiere. To mark the occasion the President of the Community of Madrid, Isabel Díaz Ayuso, the Mayor of Madrid, José Luis Martínez Almeida and the President of the Board of IFEMA Madrid, José Vicente de los Mozos have joined the Experts in Tourism Panel for the Regin of Madrid on a group photo that gathered more than 15 entities, associations and companies that are key representatives of the tourism industry of Madrid.

Madrid Turismo by IFEMA Madrid is public-private venture created by the Community of Madrid, the Townhall of Madrid and IFEMA Madrid to improve Madrid’s positioning within the main long-haul inbound markets. It is managed by the Experts in Tourism Panel whose members are the main tourism associations in Madrid: Corporate Association for Hotels in Madrid (AEHM), Madrid Confederation of Employers and Industries (CEIM) and the Travel Agents Federation of Madid (FETAVE), Hostelería Madrid and the Professional Congress Organization of Madrid (OPC Madrid). These associations designated the companies that will represent them in the Panel. These are: Acotex, El Corral de la Morería, El Corte Inglés, Four Seasons, Iberia, Marriot Auditorium, Meliá, NH Hotels and The Madrid Edition – and will be joined by representatives of the Community of Madrid, The Townhall of Madrid and IFEMA Madrid.

A project for the future

Madrid Turismo by IFEMA Madrid was allocated with a total budget of 38.400.000 euros aimed to promote the Region through activities that will take place in specific markets until December 2024. The goal is to position Madrid as a desirable destination – the best cultural destination in the world and a consolidated luxury and lifestyle brand with its unique lifestyle as the value proposal that will make it different from its competitors. The initial roadmap activities have been appointed with a 15-million-euro budget. The first campaigns will launch during February in the United States and Canada, Japan and the Republic of Korea. From March, a similar approach will be launched in Latin America, the Middle East and Southeast Asia, going along with a large digital campaign in the US and Canada.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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