QUITO (ECUADOR) - Quito Tourism Board team attended the 2021 USTOA Annual Conference & Marketplace that took place in person from December 7th to 10th in the city of San Diego, California.
During the 1 on 1 meetings held with leading US tour operators, Quito addressed the latest developments in the destination, the diversity of product and experiences appealing to the US market, as well as aspects of joint cooperation efforts to promote the city in North America, put Quito on the list of preferred international destinations and attract more tourists from this market to the capital at the Middle of the World.
To further lure tour operators to discover more about Quito, the tourism board organized the conference’s closing event, a celebration to bring partners closer to Quito’s experience and hospitality and to open more opportunities for future collaboration and increased visitation from the US.
"It was with great pleasure that we have attended this important annual event that brings together the main tour operators in the United States. Our participation will strengthen our business relationships and partnerships in the US market, which is the largest outbound market to Quito. We strongly believe that these meetings will help us to gradually reach the visitation numbers before the pandemic," said María Cristina Rivadeneira, General Manager for Quito Tourism Board.
It should be noted that, according to the Statistics Department of the Ministry of Tourism of Ecuador, 488,225 U.S. tourists entered the country in 2019, mostly by air, representing one of the key markets for the nation and the capital.
About 64,000 international tourists arrived in Quito between January and April of this year, with the United States being the main source, along with Colombia, Canada and Spain. Based on the year-end season projections, Quito estimates approximately 250,000 international tourists by the end of 2021.
Quito Tourism Board will continue to build up and fortify it presence and business relationships in key international markets to showcase the city and consolidate its image as one of the most attractive and safe places to visit in 2022, emphasizing the importance of tourism for the local economy and travel industry.