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Holland America Group resigns USTOA active membership

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Client deposits and payments thereafter will not be covered by the USTOA program.

NEW YORK – Following an assessment of its current business model, Holland America Group is no longer a USTOA Active Member effective April 4, 2024.  Accordingly, Holland America Group’s brands Princess Cruise Lines, Holland America Line and Seabourn Cruise Line, no longer participate in the USTOA $1 Million Travelers Assistance Program.

“Travel advisors should be aware that purchases of cruise line tours of Princess Cruise Line, Holland America Line and Seabourn Cruise Line products made prior to April 4, 2024, shall continue to be protected under the USTOA $1 Million Travelers Assistance Program. Client deposits and payments thereafter will not be covered by the USTOA program,” advises Terry Dale, USTOA president & CEO.

Dale added that Holland America Group has been a valued partner since 1979 and appreciates the support the company has provided USTOA.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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