The carrier will begin operating four weekly flights to Chihuahua and three weekly flights to Los Cabos, as well as adding a second daily flight to Hermosillo, for a total increase in capacity of 2,000 seats per week from the border city.
TIJUANA, MEXICO – Aeromexico, Mexico’s global airline, is set to consolidate its presence in Tijuana by launching two new direct flights from the city, as well as expanding another. The carrier will begin operating four weekly flights to Chihuahua and three weekly flights to Los Cabos, as well as adding a second daily flight to Hermosillo, for a total increase in capacity of 2,000 seats per week from the border city.
The new routes will be operated using Embraer 145 and 170 aircraft with 50 and 76 passenger seats respectively, with the following schedules:
On announcing the new services, Aeromexico’s Corporate Sales Director Jorge Goytortua, said, “As a major city on the Mexican side of the border, Tijuana is a key destination for the airline that enhances connectivity throughout Southern California on account of its geographical location and the availability of direct service with our carrier to eight destinations in Mexico and to Shanghai, China, allowing us to cater to leisure and business customers alike.”
Speaking on behalf of the State of Baja California, Secretary of Tourism Oscar Escobedo, explained that the state is ranked as the second best destination in terms of air connectivity in Mexico, having reported 5% year-over-year growth in 2015.
“With the opening of the new Cross-Border Express Bridge at Tijuana airport, we are looking to attract new routes in association with our main partners such as Aeromexico to enhance the state’s reputation as a tourist destination that offers world-class food, wine, accommodations, and eco and adventure tourism, plus many other services.”
With this service expansion, Aeromexico continues to consolidate its position in Tijuana, offering enhanced connectivity throughout the region, Mexico and the world, as it looks to provide passengers with more and better travel options.
Aeromexico launches new advertising campaign
Aeromexico is also revamping its brand, beginning with a new advertising campaign that invites current and potential customers to break the existing myths and preconceived notions, and encourages them to discover new destinations by enjoying a one-of-a-kind flying experience.
The campaign states that Aeromexico is undergoing a comprehensive renovation plan focused on innovation. Proof of this can be found in the carrier’s fleet evolution program featuring nine Boeing 787 Dreamliners, considered one of the most modern commercial airplanes in the sky.
Aeromexico’s Chief Revenue Officer Anko Van der Werff spoke about the new campaign when he said “Aeromexico is evolving, and we are looking to break the mold to meet the needs of our customers and enhance their travel experience. We have invested heavily in renewing our fleet, expanding our route network to include destinations such as Amsterdam and Santo Domingo, increasing service to key destinations like London, Madrid, Paris, and Narita and incorporating new technology platforms.”
Andres Castaneda, Deputy Director of E-Commerce Marketing Strategies, added that “Aeromexico is a global airline that serves different countries across the globe, and is proud to serve the diverse customers who fly with us. Our goal with this campaign is to encourage travelers to reassess different destinations. In other words, we don’t want them to simply settle for what they hear about these places, but want them to personally visit and experience them so they can form their own opinions.”
The campaign consists of a series of vignettes that entertain traditional myths about destinations, cultures, and services that Aeromexico invites people to break. The campaign premiered this week on television, radio, print, and billboards, and will gradually include different types of ads and graphic materials. Ogilvy & Mather Mexico produced the campaign.
With its consolidated leadership and world-class service, Aeromexico operates over 600 daily flights, connecting more than 45,000 passengers through its expanded route network including 46 domestic and 39 international destinations in Asia, Canada, Europe, Latin America, and the United States.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
