In an attempt to discourage the use of mobile phones in-flight Air Malta launched a Public Service Announcement which has gone viral around the world with over 370,000 views already.
An Air Malta PSA (Public Service Announcement) – launched just a few days ago on Facebook – has gone viral around the world with over 370,000 views already.
The PSA features an onboard dance tribute to PSY’s global hit ‘Gangnam Style’ in a light-hearted attempt to discourage the use of mobile phones in-flight.
In Air Malta’s version, several passengers start to receive calls setting off ‘Gangnam Style’ ringtones throughout the aircraft. Suddenly, four beautiful cabin crew start dancing in the aisle to this irresistible song and the passengers start to join in too. The Captain then enters the scene and restores order by reminding passengers to turn off all phones in flight. In a matter of hours, Air Malta’s clip, which is also available to view on Youtube, started receiving tens of thousands of ‘likes, ‘shares’ and positive comments online.
Philip Saunders, Chief Commercial Officer at Air Malta commented: ‘We are amazed at the enormously positive reaction. It’s great that we have managed to communicate a serious message in an entertaining manner, thanks to the combination of our wonderful dancers and the phenomenon that is PSY. This illustrates Air Malta’s sense of fun and we are particularly pleased that over 50 of our colleagues were featured in the video.’
The video has been featured and commented on across news websites and blogs around the world, in countries near and far including Poland, Belgium, Australia, New Zealand and the United States. The video, entitled ‘PSA – Gangnam Style by Air Malta’, has ranked 23rd on Infectious vids, a popular video-streaming website.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
