The campaign aims to educate travellers on Air New Zealand’s direct London to Los Angeles service and, by drawing on the theme of ‘bet you didn’t know’, highlight some of the surprising things they might not know about the service.
Yesterday saw the launch of Air New Zealand’s latest above the line campaign. The award-winning airline is launching its UK campaign ahead of the summer, showcasing its London to Los Angeles route and highlighting its “a better way to fly” proposition.
The campaign aims to educate travellers on Air New Zealand’s direct London to Los Angeles service and, by drawing on the theme of ‘bet you didn’t know’, highlight some of the surprising things they might not know about the service.
The out-of-home campaign will be going live in the capital from 13 May. Predominantly running at London Underground stations, the light-hearted creative will feature various executions highlighting lesser-known facts such as “babies can’t dream”, “lobsters taste with their feet”, “mangoes get sunburn” and “bees do have knees” before revealing Air New Zealand’s daily direct flight route from London to Los Angeles.
The campaign will also showcase some of the unique elements that make up an Air New Zealand flight such as the free-poured New Zealand wines on offer, free onboard Wi-Fi, gate-to-gate entertainment, 23kgs of no-charge baggage and kiwi-inspired fresh food, ultimately making it ‘a better way to fly’.
Air New Zealand’s Head of UK/Europe Joanna Copestake said, “People are sometimes surprised when we tell them Air New Zealand flies direct from London to Los Angeles. We wanted to draw on that element of surprise with our latest campaign, using it to raise awareness among travellers of our award-winning product, kiwi hospitality and the fact that we fly directly from London to Los Angeles with no hidden extras, making our airline a better way to fly.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
