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Spa Consumer Survey Asia 2003

Intelligent Spas releases spa consumer survey results

Intelligent Spas, an independent spa industry research company, has published the official results of a Spa Consumer Survey featuring the latest behaviours and preferences of spa goers…

Intelligent Spas, an independent spa industry research company, has published the official results of a Spa Consumer Survey featuring the latest behaviours and preferences of spa goers from across the Asia region. Conducted in conjunction with Spa Asia Media Pte, publisher of consumer magazine Spa Asia, the findings outline habits relating to visitation, spending, travel planning, preferences and opinions. The report also highlights specific analysis on spa consumers from Singapore.



Some key findings from the survey are summarised below:


  • Massage was stated as the favourite treatment by 54% of respondents.

  • The majority typically spent US$70 or less at a day spa.

  • 34% of respondents only visited spas when they travelled.

  • 93% looked for a spa resort or day spa whilst travelling.

  • 85% stated pure relaxation was the main reason for taking a spa vacation.

  • 31% of respondents were still not sure where their next spa vacation would be.

  • 42% of respondents regularly practiced yoga.


Julie Garrow, Director of Intelligent Spas, stated the aim of the survey was to identify the collective opinions of spa consumers and report these to spas owners, managers and other stakeholders in the spa industry to assist their business decisions. The analysis is a key tool in guiding the future direction of the spa industry.



Michael Loh, Group Publisher of Spa Asia Media, stated SpaAsia and SpaTrade Journal are designed respectively for the readers` and the trade`s benefits. With that in mind the only way we can effectively deliver what our readers want would be to understand their needs and opinions through these carefully designed surveys. Such efforts are realised with the assistance of a professional and specialised analyst such as Intelligent Spas.



About the Spa Consumer Survey Asia 2003 Report



The Spa Consumer Survey Asia 2003 report presents the findings of three surveys conducted between October 2002 and October 2003. Key behaviours and preferences of spa consumers across the Asia region were captured, including:


  • Visitation habits (eg. frequency, time allocated, favourite treatment)

  • Spending habits (eg. typical spend ranges at day spas versus resort spas, spend on treatments at spa resorts,

    proportion spent on treatments, products purchased for home use)

  • Travel planning habits (eg. number of trips, purpose of travel, planning lead times, sources of travel information, factors influencing travel decisions, reasons for taking spa vacations, next spa vacation destination)

  • Information about the respondents (eg. demographics, holistic practices conducted regularly, knowledge about spa and wellness)

  • Preferences and opinions of spa consumers (eg. preferred treatments when with a partner, programs preferred at day spas versus resort spas, what makes a good or bad spa experience)

  • In-depth analysis of spa consumers from Singapore.


The data analysis and preparation of the Spa Consumer Survey Asia 2003 report was conducted by Intelligent Spas Pte Ltd. The responses were collected via a series of three online surveys, designed and implemented by Spa Asia Media Pte Ltd.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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