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ZUJI Australia‘s ‘Helping holidays happen’ campaign wins two international CLIO Awards – one of the world’s most prestigious international advertising and design competitions honouring creative excellence and innovation.
In June last year ZUJI Australia launched an innovative, tongue-in-cheek campaign, centred on ‘Helping holidays happen’. It promoted the sale of ZUJI-branded baked beans as a way to help Aussies afford a holiday as a tactic to encourage online travel. And it has just been internationally recognised as world class, and achieving the honour of not one, but two prestigious CLIO Awards.
ZUJI was awarded:
– CLIO Silver Statue – for ‘Innovative Media’
– CLIO Bronze Statue – for ‘Content & Contact’
Beyond promoting and selling ZUJI-branded baked beans for only 10c a can, ZUJI Australia used the campaign as a platform to introduce Australian travellers to its enhanced online travel web site (www.zuji.com.au), and ZUJI’s exclusive new package holidays service online, called ‘TripSaver’. This technology enables people to make even greater savings when they book their flights and accommodation online, in one transaction. The ‘beans’ campaign represented the first stage of an ongoing program, tied to the theme of ‘Helping holidays happen’. The second phase of the campaign, ‘no more excuses’ has just finished, and ZUJI Australia intends to continue the theme and reveal even more new ways to help Aussies take a holiday in coming months.
‘CLIO Awards’ is the world’s most recognised global awards competition for advertising, design, and interactive marketing. For nearly five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognised and coveted symbol of the industry’s creative accomplishments. The CLIO awards receives over 19,000 entries each year, with entries judged by 110 of the world’s top creatives from 65 different countries. Less than 10% if submissions even make the shortlist and less than 3% receive an award.
Mr. Jules Hall, of ZUJI’s advertising agency ‘The Hallway’ said "To me, the most important part of receiving these honours is the recognition of the use of ‘innovative media’ and new ‘content and contact’ elements of the campaign. These awards reflect our agency’s commitment to redefining the way brands communicate with their audiences, and ZUJI’s compelling and innovative approaches to marketing."
Mr. Peter Smith, General Manger of ZUJI Australia commented: "For ZUJI, the campaign was all about reaching travellers, helping find and afford to take a great value holiday booked on ZUJI Australia. The campaign introduced Australians to some of the fun elements of our brand, and was designed as a result of our customers actually telling us that they helped save money for a holiday by eating in more often. The result was a great campaign, built with the help of our talented in-house and external marketing teams, with strong customer response. A CLIO Award is icing on the cake, errr beans."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
